‘Our customer wants more personalization’: Insights from the Glossy Forum Fashion and beauty brands big and small are rethinking their retail strategies, as e-commerce sales ramp up presenting new competition and challenges. At the Glossy Forum: The Age of E-Commerce in NYC, executives discussed what’s weighing on their minds, including how to use data effectively, how to navigate new sales...
- ‘Email is driving 30-40% of our business’: Overheard at the Glossy Forum
We gathered some of the best speaker and attendee comments of the day, including those on navigating the wholesale partnership, keeping up with new standards of the online experience and fine-tuning the marketing focus as competition across channels heats up.
How Fabletics used data science to hit $400m in annual sales Fashion is becoming a game of data science -- the brands that can connect the data points best, win. Earlier this month, Stitch Fix, which employs a team of astrophysicists, reported in its 2019 fourth-quarter earnings a 9% year-over-year increase in net revenue per active client, marking its fifth consecutive...
Why the mall of the future will be void of fast-fashion retailers Speed is no longer unique to the “fast fashion;” every brand is now working to be fast, largely to compete with Amazon. Second, e-commerce is the path of least resistance for shoppers, and fast-fashion brands have historically thrived in physical retail. And finally, mall developers are being more choosy about...
‘Fashion-tech is silly’: Inside the industry’s shift to customer-focused technology Fashion’s relationship with technology has far surpassed fashion-tech.
Beauty influencer Manny MUA: ‘With every new tool and new platform, there’s more pressure’ After speaking at Advertising Week on Tuesday about breaking influencer barriers, Gutierrez met with Glossy to talk about the competition among influencers, the expectations of brand partners and the future of his brand.
Competition is set to heat up, as digitally native brands seek growth abroad Generally, digitally native brands are growing in one of two ways: They’re expanding to new categories or they’re entering new geographical markets. With Europe increasingly producing digitally native brands, which are popularly associated with the U.S., it’s only a matter of time before more seek out consumers in the states,...
Thakoon Panichgul: Going DTC means ‘control in the messaging you want to build’ In this week’s episode of the Glossy Podcast, Jill Manoff sits down with Thakoon Panichgul to discuss what today's consumers want in a clothing brand and why he's a firm believer in the DTC model.
With American Dream, the American mall attempts a comeback As shopping moves online and staple retailers increasingly close their doors, developers have been working to revive the draw of the mall.