No stores, no e-commerce: Fashion retailers come to a standstill Since Friday, many fashion companies have halted operations entirely, as states’ new stay-at-home and shelter-in-place orders mean many also can’t fulfill e-commerce orders. They’ve been forced to close distribution and fulfillment centers, and at the same time, they’ve closed their online stores.
‘It’s leveled the playing field’: Amid social distancing, brands lean on influencers for content creation Social distancing mandates due to the coronavirus outbreak have called off the go-to content creation processes of fashion and beauty companies big and small. To compensate, they’re looking to influencers and digital tools that are suited to a world where every day is WFH.
Amid coronavirus, Tapestry is keeping stores open but closing its corporate offices Jide Zeitlin, CEO of New York-based Tapestry Inc., owner of fashion brands Coach, Kate Spade and Stuart Weitzman, is being selective about which employees get to work from home amid coronavirus. Corporate workers are working remotely, while for distribution center employees and in-store associates, it’s nearly business as usual.
‘The next evolution of fashion tech’: Luxury retailers are returning to chat commerce Last month, Walmart closed Jetblack, its shopping concierge service that catered to an affluent shopper and centered on text message-based communication. The announcement came amid widespread reports of chatbots’ resurgence, which begged the question of where Walmart went wrong. Since, luxury retailers have not shied away from chat commerce, but...
‘Delaying a grand opening makes sense’: Coronavirus threatens American Dream’s retail launch Coronavirus is the latest hurdle in the development’s road to launch, which has for years been plagued by obstacles.
10 years after Everlane’s launch, radical transparency is going mainstream A decade after Everlane launched with its “radical transparency” motto and consequently established a devoted community of young shoppers, fashion companies from mass to high fashion are following suit by openly stating their partners and practices. This is largely in pursuit of Gen-Z shoppers.
‘You can’t retrofit a DTC model’: Fashion brands are partnering with retailers out of the gate With a clunky transition to wholesale becoming the DTC brand standard, new fashion companies are increasingly coming out of the gate with a DTC-wholesale hybrid model that’s better equipped for longevity. Their margin structure accounts for retailers, they’ve got strategic wholesale partners in place, and they’re entering the market near...
‘A gateway’: Tibi caters to cult following with the launch of affordable merch For a consumer, wearing a brand’s merch is like waving the flag for what it stands for -- a means of signing on to its tribe. Many of those launching merch in the last year have established cult-like followings, including Glossier -- a pink hoodie attracted a 10,000-person waitlist --...
NYFW Briefing: Inside a fashion week designer’s model casting For those with a preconceived, “America’s Next Top Model”-influenced notion of what a model casting may be like, Nicole Miller’s iteration for her fall 2020 runway show likely wasn’t far off.