Both finding and filling white space in the crowded fashion market are difficult, so 70-year-old lingerie manufacturer Gelmart is teaming with entrepreneurs to bring their ideas to life. 

TikTok is the new runway. That’s according to the team behind Finesse, a fashion brand designed according to Gen-Z ideals that came out of beta on Wednesday. The L.A.-based company makes affordable styles that reflect the most-talked-about fashion trends on social media, relying on AI to pinpoint what’s hot and...

Managing corporate social responsibility for a global company with 160,000 employees can’t be easy, especially in 2021. But Karin Raguin, vp of talent management and corporate responsibility at LVMH North America, is rising to the challenge. “All of the past year has been about people and safety, and well-being …...

On Tuesday, 8-year-old ThirdLove debuted on its e-commerce site The Fitting Room, replacing the Fit Finder questionnaire that it launched in 2017. Data points collected and customer feedback over the last four years informed the components of the new iteration, as did the desire to incorporate more of ThirdLove’s expanded...

Though a common strategy, particularly among young direct-to-consumer brands, establishing dominance in a single product category as a gateway to growth is easier said than done. But, with its American Eagle and Aerie brands, AEO has the first step on-lock. With big revenue and profit goals for 2023, it’s now...

“It's such a fun mental exercise to go back to pre-pandemic life. I think our mental outlook was super arrogant,” said Natalie Mackey, co-founder and CEO of The Glow Concept and Winky Lux, on the Glossy Beauty Podcast. Still, Mackey’s been pushing forward with Winky Lux. The brand has cemented a...

After a successful collaboration with Joe’s Jeans in 2020, Erin and Sarah Foster launched their apparel brand, Favorite Daughter, through Joe’s founder Centric Brands on December 1. They’re now focused on taking it to the next level, starting with reaching shoppers beyond their Instagram follower base. 

Fashion brands' Instagram posts in the last two weeks have reflected the three distinct personas that have become industry go-tos mid-crisis: the all-knowing best friend, the distractor-entertainer and the fair-weather politico.

New business models are emerging in fashion, as brands both recover from a period heavy in layoffs and get accustomed to a remote workforce. Rather than hiring full-time employees for specific roles, companies are enlisting workers with expertise in many areas and supplementing them with various outside experts. The results...