“There was a time when, for marketing, you would have your [single] editorial brand image, and you would push it out. That would be it,” said Sara Tervo, CMO of Express, following the virtual investor event. Now, she said, the Express community is informing the brand’s presence, from its posts...

The inherently visual nature of beauty has come to life within the marketing strategies of beauty brands for years. However, as the pandemic accelerated the consumer shift to the digital audio space, beauty brands were tasked with honing in on the beauty listener.

The Iris Apfel Zentennial Collection, created in collaboration with Zenni Optical, the latest in a series of brand partnerships Apfel has introduced since January. In May, Apfel curated four home decor collections for Lowe’s and a colorful style assortment for Etsy. According to Apfel, more partnerships are in the works. 

A store customized for locals doesn’t guarantee that it will become a community hub. Retailers that have been successful in immersing themselves into communities offer a blueprint to doing it right: Versus just serving their local community, they’re building their identity around it. And in doing so, they’re earning a...

Meet the new Glossy. Our first all-new site, the updated setup brings to the forefront our standout beauty and Glossy Pop coverage, which we’ve introduced over time. Our Glossy+ subscription also didn’t exist when we first launched, so we’ve further spotlighted our Glossy+ exclusive content and elevated our subscribers’ experience. And...

Multihypenate’ Amanda Steele, 22, has spent 12 years creating content for social channels including YouTube, and also boasts the titles of fashion brand founder and actress. Steele joined the Glossy Podcast this week to talk about joining the influencer space at a young age and how influencer marketing has changed...

Considering the new ease of online shopping and the attention suck that are social platforms, will a store need to provide a museum-like experience to be a draw?   

Jed Berger, CMO of Foot Locker, discussed why mall stores still make sense, who works best as a brand collaborator and why rare sneakers aren’t the only styles that fuel demand.

Its home base of the mall, where it has 400 stores, is struggling, and few of its counterparts that came to market near a food court have thrived. But with its focus on remaining “on top of new things,” according to Chang, Pacsun is gunning to remain an exception. It’s...