Currently, Cleobella is in growth mode -- for example, it’s grown its DTC business 100% year-over-year, O’Brien said. She also discussed what’s fueling the growth, why she still believes in wholesale and why she won’t be fundraising any time soon.
Norma Kamali may have launched her namesake fashion brand more than 50 years ago, but the last two years have presented challenges like she’s never seen before. Luckily, working through them has had positive effects on her business. “Covid and everything that went with it was -- for me, in the...
On-demand manufacturing is on the rise. Increasingly automated and customer-driven, thanks to emerging technologies, it requires a new way of working that puts established brands at a disadvantage. But Rebecca Minkoff, which knows the value of braving uncharted territory, is jumping in headfirst.
For Old Navy, Alison Partridge Stickney made “inclusivity” a realization, rather than just a marketing buzzword. In August, she introduced Bodequality, making all the brand’s styles available -- at every sales channel and on every rack -- in sizes 0-30.
Knowing the power of tapping into pop culture, fashion brands from Hill House to Balmain increasingly sought out Netflix this year and inked strategic, product-focused partnerships centered on the platform's buzziest shows.
Since launching in 2019, underwear brand Parade has clearly won over Gen Z. That's no doubt thanks to the way it leads with inclusivity, diversity and accessibility in its every move. It's now valued at $140 million.
Jens Grede is building his own fashion conglomerate composed of growing contemporary brands co-founded by pop culture’s biggest names: Altogether, Frame, Skims, Good American and, now, Tom Brady's Brady are set to do more than $600 million in revenue this year.
Since gaining widespread attention in June 2020 for selling his brand’s signature tote with the words “End Systemic Racism” replacing the logo, Blackwood's success has skyrocketed. In the last year, his brand's sales have increased “50,000%,” he said.
Much like brands rushed to TikTok in 2020, this year, many set their sights on gaming. Gucci, Ralph Lauren and Pacsun looked to Roblox and its 40 million daily users, and Christina Wootton ensured their successful launch in the space.