J.Jill CEO Claire Spofford: ‘We’re keeping the focus on what’s new and full price’ J.Jill is more than 60 years old. But Spofford has moved fast to ensure evolution across the business and adoption of emerging tools and technologies that can contribute to its current growth. Personalization, an optimized store fleet and next-level customer experience – the latter, with the help of a new...
Fashion Briefing: ‘Prada ski or nada ski’: How skiwear became the ‘it’ girl uniform As the world heads into its third year under the dark cloud of the pandemic, cabin fever has officially set in. Though many people are deeming indoor destinations off-the-table and winter weather has officially arrived, the desire to go out remains strong. As a result, skiing has become an increasingly...
Week in Review: Prada and Adidas expand partnership, fashion opts out of CES, and Omicron wreaks havoc on brands’ plans This week, a look at the significance of the latest Prada x Adidas collection. Plus, what fashion's presence at CES says about the industry's focus on innovation, and how the Omicron variant is impacting physical retail, IRL fashion shows and beyond.
The Yes founder Julie Bornstein on building an ‘industry-changing’ retail platform "I definitely took a pretty ambitious approach to fundraising. I have watched so many companies raise too little money and go out of business because they couldn't get traction, even though the idea was really good -- because everything costs more and takes longer than you expect," Bornstein said on...
- Glossy+ Research: One-third of beauty companies weren’t prepared for the holiday sales rush
When putting plans in place for yet another holiday season at the end of an unpredictable year, beauty brands had their work cut out for them — and not everyone rose to the challenge.
Why fashion brands flocked to menswear in 2021 The larger the potential customer base, the better. That seemed to be the mindset steering fashion brand strategies in 2021, as expanding to menswear became a popular move. But other factors also contributed to the trend. For starters, more men are now being influenced to up their fashion game. And,...
Fashion Briefing: Inside the rise of ‘athluxury’ In 2021, high-end fashion brands followed the crowd of DTC and mass brands that expanded to the activewear or athleisure category in 2020. Their current customers’ mindset and evolving style motivated their moves, as did the opportunity to attract a new shopper during a period of prolonged, pandemic-driven instability.
Aerosoles’ Alison Bergen: We had to accept that we’d lose customers as we evolved “Taking a Titanic and trying to change the course doesn't happen by just hitting one button,” Bergen said on the latest Glossy Podcast. “You’re really repositioning and realigning so many facets of the business. Whether it was distribution, product, branding, team structure -- all of those things were going to...
Fashion Briefing: Brand founders’ investment portfolios point to the future of fashion If the last two years have taught fashion industry insiders anything, that’s to prepare for the unexpected. However, there are indicators of where fashion could be going next, including the habits of successful fashion brand founders. Where they’re spending their time and money outside of their core, OG companies is...