Fashion Briefing: New retail strategies are emerging as brands fall back on physical stores As digital advertising costs rise, more fashion companies are newly opening stores to reach customers. And they’re taking innovative approaches that are set to play into the accelerated reshaping of the physical retail landscape that’s been in swing since 2020. This week’s briefing breaks down four examples.
Dagne Dover founders Melissa Mash and Deepa Gandhi: ‘When you make great product, word of mouth happens’ Nine years ago, when CEO Melissa Mash and COO Deepa Gandhi set out to launch their accessories brand, Dagne Dover, they made sure to do things their way. That included being thoughtful about the makeup of their founding team and getting the brand off the ground before bringing in outside...
‘This is the new way to dress’: Banana Republic CEO Sandra Stangl on the evolution of workwear “It comes down to understanding the desire to let go of conventions and embrace a level of play and imagination, as the concept of ‘work’ continues to evolve."
The cult of the Miu Miu mini skirt “Luxury fashion houses have been paying close attention to the popularity of the Y2K aesthetic among fashion shoppers and TikTok users, and Miu Miu's ability to incorporate elements of nostalgia in its spring 2022 collection paid off."
Fashion Briefing: Facilitating values-led shopping is the new retail standard This week’s briefing looks at retailers’ answers to the rise of values-driven shopping. Plus: The cult of the Miu Miu mini skirt, the launch of Banana Republic’s (no-activewear) BR Athletics, Cynthia Rowley sets a grand stage for content creation, and fast-fashion brand Cider becomes a unicorn.
Google Shopping’s Stephanie Horton: ‘Servicing the customer at every point of the journey is the goal’ “We want to make Google the place where you start your shopping journey, no matter where you finish,” Horton said on the latest Glossy Podcast. “We're not a retailer and we're not a marketplace. We're the place that you can go and really compare, find, narrow down, be inspired, and...
Week in Review: Paris Fashion Week, International Women’s Day and the brands breaking ties with Russia In this week's episode, the hosts discuss the evolution of historically traditional Paris Fashion Week, the accumulating fashion brands retracting their business operations in Russia and the way fashion companies opted to recognize this year's International Women's Day, on March 8.
Fashion Briefing: DTC brand founders-turned-investors shed light on fashion’s direction This week’s briefing takes an in-depth look at where fashion’s brand founders are putting their money. Plus: Express reports its 2021 earnings, Alice + Olivia is the latest fashion brand to launch an NFT, knitwear is on the rise and brands are rewriting the influencer playbook, for men.
Marfa Stance founder Georgia Dant: Clothes have to do more for you, if you’re going to buy less Launched in 2019, apparel brand Marfa Stance aims to offer an innovative, more sustainable solution to the consumer desire for variety and constant newness: adaptable, enhanceable clothing.