Resale has evolved from a marketing play to a business driver “People’s biggest misconception has been that resale won’t break even, let alone make margin — and yet, we’re seeing some brands’ [resale programs] achieve double the margin of their core business. And we have brands where [resale] is more profitable than their full-price business. There are now proof points from...
Free People on that viral micro-shorts post and why ‘Substack is the new Instagram’ Early this month, Free People managed to do the seemingly impossible in 2024: It achieved virality via a still image posted on Instagram.
‘AI is underhyped,’ as new search tools make imagined outfits a reality Soon, if you can dream it, you can wear it. That’s according to executives from Google and ThredUp, while speaking with Glossy at Shoptalk about their pending, AI-enabled site search updates.
After reaching $200 million in 2023, Béis is hitting the gas on growth 2023 was a big year for travel bag brand Béis. On top of celebrating five years in business, it reached $200 million in annual revenue, marking a 180% increase year-over-year. But, based on plans shared with Glossy by Béis president Adeela Hussain Johnson, 2024 is set to be even more...
Mytheresa North America president Heather Kaminetsky: ‘I feel for younger digital businesses’ Among luxury e-commerce players, which have experienced shakeups and declining sales over the last year, Germany-based Mytheresa has proven an exception — and its U.S. business is driving much of that success.
Luxury Briefing: In-Seam proves the 1% want convenience, not experiences Top spenders don’t have time to shop, let alone take part in the exclusive experiences brands and retailers are offering to retain their business. That’s the proven theory of a growing, pandemic-born retail company shaped by fashion veterans. By specializing in convenience — namely, by catering to personal shoppers — In-Seam is...
Gen Z wants to ‘turn off’ TikTok Shop, as beauty brands test the waters Gen Z doesn’t like TikTok Shop. That’s according to an on-stage discussion between Jeremy Lowenstein, CMO of makeup brand Milani, and a group of Gen Zers known as the “Z Suite,” at the eTail West conference on February 27.
Fashion Briefing: As white trends on the fall runways, Nadine Merabi sets up shop in the US Nadine Merabi is leaning into the opportunity to dress Americans still making up for lost time. As post-pandemic revenge partying and dressing continue in the states, the U.K.-based, special-occasionwear brand is establishing a presence in the market which has largely driven its growth since 2020.
For The RealReal, personalization is the key to customer retention In the retail world, luxury resale company The RealReal has unique challenges. Along with selling single-SKU products, it must also contend with winning and retaining both consignors and traditional customers. According to Kerri-Ann Butcher, the company’s senior director of lifecycle, loyalty and retention marketing, ensuring the loyalty of each group...