Fashion Briefing: Can a big-name collaboration still put a brand on the map? Despite trialing new marketing tactics, amid recent digital advertising shakeups, apparel brands vying for attention have continued to bet on hit-or-miss product collaborations. Among them is Head Sportswear, which has its sights set on an expanded Gucci partnership and “tremendous” growth this year.
Marie-Claire Daveu on Kering’s new sustainability targets: ‘Gen Z wants evidence’ On Wednesday, Kering released its second Sustainability Progress Report, for 2020-2023. Five days prior, during an NYC press event on Friday, the company announced a new commitment to reduce its absolute gas emissions by 40% by 2035, compared to 2021.
Hodinkee’s Jeffery Fowler on evolving the watch industry, collaborating with John Mayer and taking over Supreme SoHo First started as a watch blog by Benjamin Clymer, who formerly worked in finance, Hodinkee has since evolved to encompass an e-commerce platform, a print publication and even watch insurance services. Since joining the company last year, Fowler has been making moves to further fuel its growth.
Fashion Briefing: How Poshmark is taking a Twitch-style approach to building community This year’s SXSW conference proved to be a community of professionals talking about building meaningful communities — mostly of customers, but also of users and employees. Using innovative technology to do so was a common theme in conversations involving fashion, beauty and tech company leaders, both on stage and offsite.
CDLP’s Andreas Palm and Christian Larson: Validation through retail partners is key to compete "In the direct-to-consumer era, the benefit was that anyone could start a brand and say, ‘We make the best.’ But the problem was that there were 100 brands a month that were saying that, or saying, ‘We're disrupting this [product category].’ And sometimes that's not enough. Someone needs to validate...
Year of Ours’ Eleanor Haycock and Alejandra Hernandez on hitting the gas on growth "There is a heavy weight on us [to figure out] where we want to go, because we know there's so much potential, and we've learned so much. And we've been a bit relaxed on progressive growth,” Haycock said on the latest episode of the Glossy Podcast. “So we're at that...
Fashion Briefing: Inside the digital-first brand refresh of 40-year-old Chico’s “We’ve retooled every part of the organization,” said Molly Langenstein, CEO of Chico’s FAS, Inc., which owns the Chico’s, White House Black Market and Soma brands. Those updates have included right-sizing Chico’s store fleet, improving its products, leaning into customer demand for “high-touch” marketing, refreshing its loyalty program, securing advanced...
JCPenney kicks off Prabal Gurung collab with a Meatpacking District pop-up On Thursday, the 120-year-old department store launched a women’s fashion collaboration with designer Prabal Gurung that it began teasing on February 15. Though the company owns more than 650 stores across the U.S. and Puerto Rico, it invested in expanding its physical retail presence for the line’s debut with a...
Fashion Briefing: Lanvin Group stokes growth with fresh talent, celebrity faces and bags When Lanvin Group went public in December, Joann Cheng, chairman and CEO, stressed that, the Group would prioritize long-term, versus rapid, growth. In the two months since, the Group has made a range of back-to-back, high-investment moves.