Fashion Briefing: For resale companies, luxury spending dips — and girl math — are inspiring new price-focused initiatives Many luxury companies have seen far better days, thanks to consumers pulling back on spending. Rather than lose out to brands and retailers offering more affordability, two resale companies are newly investing in initiatives aimed at appealing to budget-conscious shoppers. This week, a look at Rebag’s new paid membership program,...
Lilly Pulitzer CEO Michelle Kelly: Our ‘balanced marketing mix’ includes catalogs and commercials Before becoming Lilly Pulitzer’s CEO eight years ago, Michelle Kelly had been with the company for 12 years. That experience helped set her up for success as the company’s leader, she said on this week’s Glossy Podcast.
The Normal Brand’s Jimmy and Lan Sansone: ‘To build a lasting brand, you need a brick-and-mortar presence’ In 2015, Jimmy, Lan and Conrad Sansone launched The Normal Brand, a fashion company focused on easy, comfortable clothing suitable for both workdays and weekends. In the nine years since, without outside funding, the brothers have opened 11 stores — in cities including Nashville and Indianapolis — and entered partnerships with...
Luxury Briefing: Is resort season a thing of the past? This week, a look at the transformation of a fashion season and the multi-brand e-tailers still driving impressive sales.
Larroudé CEO Ricardo Larroudé on taking shoes from idea to product page in a single day On this week's Glossy Podcast, Larroudé co-founder and CEO Ricardo Larroudé discusses the shoe brand’s differentiators, including its approach to pricing, its vertical production and marketing processes, its rapidly growing online marketplace, and its global workforce.
Elwood Clothing’s Justin Saul: ‘Learning the manufacturing side of the business first was a blessing’ L.A.-based Elwood Clothing has had three lives. Currently a street- and loungewear brand owned by Justin Saul and Jackson Wirht, it first launched in 1996 with different ownership and a focus on skate culture. Twelve years later, it resurfaced with styles including denim. When Saul and Wirht acquired the company in...
Luxury Briefing: Inside Ssense’s Spelling Bee campaign, a bright spot amid luxury e-tail’s doom and gloom Thanks to social media offering new levels of transparency and accessibility, the average consumer has never been more knowledgeable about fashion, or marketing. Luxury e-tailer Ssense spotlighted both of these truths with its viral spring 2024 kidswear campaign.
What Goes Around Comes Around’s founders: Luxury brands ‘holding things close to the chest’ benefits resale On this week’s Glossy Podcast, Seth Weisser and Gerard Maione discuss how luxury brands’ extreme exclusivity is impacting their business. They also talk about the success they’ve seen with livestream shopping since opening a dedicated studio last year and the ways they’re ensuring WGACA stands out as new competitors flood...
‘A strategic priority’: Maesa launches in-house AI training in push for faster, more affordable content The fragrance brand Fine’ry is saving “hundreds of thousands, if not millions” of dollars by exclusively using generative AI to create campaign videos.