With NMM, plus-size model Katie Willcox hoped to found a more nurturing agency than existed -- one that promotes self care and encourages models to maintain a healthy weight. We asked her to detail a recent day in her life, which involved meal-prepping for a road trip, giving a confidence...

Once restricting their marketing messages to thin, young white women, traditional brands from Covergirl to Almay have changed their tack, aligning themselves with faces across age, race and gender lines. New brands like Fenty Beauty and Glossier set a similarly inclusive tone.

Best known for its Wunderbrow line of eyebrow products, Wunder2 supplies product recommendations throughout each feature, which can be shopped directly via voice. In the coming weeks, the skill will add videos that correspond to the tips that users can follow on their phone, computer or TV.

Alexis Irene, Static Nails’ 24-year-old founder, plans to capitalize on a boom in the nail polish category with her brand of reusable nail appliques, launched early last year. In its first six months, Static generated $500,000, the brand reports, and it currently has a year-over-year growth rate of 89 percent.

The fashion world loves a collaboration, and 2017 was a testament to that. This year, brands -- from Gucci to Champion -- overwhelmingly sought out artists for partnerships.

Although Amazon is clearly interested in today’s buzzy beauty brands -- company insiders at Goop and Glossier both confirmed that Amazon had been in touch with them -- the retailer's partner goals seem to extend far beyond the obvious.

7-Eleven’s much-discussed recent entry into the cosmetics space is more than just marketing. According to Lindsey Robertson, the product development manager at 7-Eleven, it’s really an attempt to recreate the success of E.l.f. Beauty, which went public last September to the tune of $141 million.

Entering Ulta has been a significant boon to MAC Cosmetics’ North American business, which has witnessed a slowdown in recent years as department store and mall traffic dwindles. The brand is number one in 80 percent of the 107 Ulta locations it’s in and will be in 120 doors by...

Before there were brands like Glossier and Drunk Elephant, there was Renee Rouleau -- another cult-loved skin-care brand that has been earning the praises of editors and celebrities for years. The company's namesake founder detailed a recent day for us that involved Crossfit, back-to-back meetings and answering fan questions via...