As pop-ups become more and more prevalent, beauty brands are realizing they’ll need to offer more than just a shopping opportunity to lure customers into their temporary stores. Frequently seen on the schedules at these industry pop-ups are hair and makeup masterclasses, influencer appearances, fitness classes, panels and Q&A sessions.

At a time when Instagram is king, Farsali is making sure that even the most mundane elements of skin care (like lotion) shine online. Positioning itself as a “makeup-enhancing” skin-care line, it’s tapping into the ever-growing pool of cosmetics junkies who turn to social media for inspiration, following in the...

With its latest launch in the wearables category, L'Oreal is hoping to gain traction in an industry that has struggled to court long-term consumers. It doesn't hurt if they purchase some sunscreen along the way, too.

Despite increased competition from Bezos’s behemoth, and the convenience of local drugstore chains like Boots and Superdrug, Asos has become a beauty go-to, thanks to its low-priced, trendy assortment and speedy delivery options. It also carries some of today’s hottest brands, including Benefit, NYX Cosmetics, Lime Crime, NARS and The...

In the last few years, celebrities have gone from merely endorsing or collaborating with outside beauty brands to launching their own full-fledged lines. These brands -- including Rihanna’s Fenty Beauty, Pat McGrath Labs, Kim Kardashian’s KKW Beauty and Madonna’s MDNA Skin -- dominated the conversation last year, and they’re set...

Although the fashion industry has struggled with its chatbot strategy, beauty brands are placing more confidence in the technology. Brands including Sephora, Estee Lauder and L’Oreal have all rolled out various chatbots in the last year, while others -- including Coty and at least four undisclosed brands partnered with Modiface...

After successfully gaining share in the prestige category last year, Ulta is planning a reset and expansion of its mass offering in 2018. Although a greater investment in the category could affect mass competitors like CVS or Walgreens, and help keep Sephora at bay, Amazon is the likeliest target.

Vicky Tsai was inspired to launch Tatcha Beauty, a company bent on the age-old beauty rituals of the geisha that many Japanese women still follow today. We asked Tsai, who splits her time between Japan and San Francisco, to detail a recent day in her life, which included “mono-dressing,” a...

This year, the fashion industry was forced to reckon with some of its harshest realities, from its poor, often racist treatment of models, to its continued endorsement of men accused of sexual harassment. But the smoke and mirrors that the industry thrives on was hardly undone, as demonstrated throughout 2017...