To break through the noise on social media, companies have started focusing on what trends well online from the get-go, altering both their product formulations and outside packaging to better catch the scrolling eye.

The singer's Fenty Beauty line, which LVMH first paid an estimated $10 million to create under its Kendo beauty division in 2016, is on track to beat out the revenues of other top celebrity lines including Kylie Jenner’s Kylie Beauty and Kim Kardashian’s KKW, according to a new report from...

While many companies have long seen customer service merely as a necessary cost center, the buzzy direct-to-consumer beauty brand founded by Emily Weiss in 2014 sees it, instead, as a major value-driver.

By most accounts, media's "pivot to video" has largely failed -- but beauty is one realm in which the medium still has legs. Nevertheless, its a crowded space, and it often leaves the producers behind the videos putting more insightful content on the back burner, in lieu of what might...

Elle Macpherson was dubbed “The Body” by Time back in 1989, and the supermodel has managed to keep up her momentum in the industry by launching various product lines.

As influencer marketing proliferates, Sephora is looking to get better returns on the partnerships it stakes out for its namesake line, Sephora Collection.

Erno Laszlo CMO Kristy Watson was tasked with bringing the 90-year-old brand into the present-day conversation, and one of her focuses has been developing an influencer strategy here and abroad to increase the brand’s recognition. That strategy has seen particular success in China, according to Watson, as well as in...

No longer the bastion of outdated cosmetics companies, the peer-to-peer selling model is witnessing a renaissance in beauty. Remade for a world of digitally-savvy consumers, brands including Beautycounter, Ever Skin, Juara Skincare and Rodan & Fields are reliant on the model, while others -- like the hip Glossier -- have...

In an effort to turn around dwindling sales in its hair-care category over the last two years, L'Oréal is turning to a fresh set of celebrities who signal a shift in the ideal campaign face. Just this month, Alexa Chung was announced as the face of L'Oréal Professionel and Winona...