- NYFW Daily Recap: Fashion week has a serious backstage problem
Calendar transitions and the relevance of fashion shows altogether may be the talk of the town, but New York Fashion Week has another problem on it hands: the enduring chaos of backstage.
- Designer Bibhu Mohapatra on rebuilding his fashion brand one year after bankruptcy
We caught up with Mohapatra ahead of his Fall/Winter 2018 show on Friday to find out what goes into his pre-show prep, why he thinks the fashion show is still relevant and how he’s adapting his line for today’s consumers.
- What makes a beauty brand worthy of investment in 2018
As digitally native brands continue to disrupt the beauty industry’s status quo, more and more investors are rushing to back them up. Buzzy companies like Glossier, Huda Beauty and Charlotte Tilbury have all received recent funding, but even lesser-known brands like Function of Beauty and Prose are raking it in....
- For The RealReal, 2018 will be ‘the year of the pop-up’
Spurred by the success of its first brick-and-mortar location in New York City, luxury consignor The RealReal plans to further invest in in-store experiences for 2018, dubbing it “the year of the pop-up,” according to Allison Sommer, the company’s director of marketing.
- Target’s recent beauty section revamp is paying off
Meant to evoke popular specialty-multi retailers like Sephora and Ulta, Target's new beauty section was established with goals of better spotlighting trendy items, encouraging product testing and ramping up one-on-one service.
- Unilever’s acquisition tear is paying off in the prestige beauty space
Unilever, which has been on an acquisition tear since 2015, reported impressive fourth-quarter earnings for 2017 on Thursday. Its profits rose 17 percent to roughly $8 billion, while its sales increased 2 percent to $67 billion.
- For No7’s largest influencer campaign to date, the focus is on results
To fete its newest product, the Early Defence Glow Activating Serum, the skin-care and makeup brand No7 is rolling out its largest influencer marketing campaign to date. But more than just product placement, the campaign aims to showcase concrete product results.
- Beauty product placements on celebrities may be a buzzy waste of time
When Beyonce wore Glossier products to the Grammy Awards on Sunday, her fanbase and that of the millennial-favorite beauty brand were sent into a virtual tizzy. But on a red carpet filled with beauty product placements, but on a red carpet filled with beauty product placements, any impact attributed to...
- From ANTM to Allure Incubator: Covergirl is taking its TV sponsorships online
On Monday, Covergirl debuted a six-episode YouTube series with Allure called “Allure Incubator,” a boot camp of sorts for five up-and-coming beauty influencers. Fresh off a brand relaunch, the cosmetics brand's move represents another attempt to regain relevance with today’s beauty consumer -- one who is spending more and more...