At a time when the beauty world is moving faster than ever, led by trendy brands like e.l.f. and ColourPop, opting for the slow road is a bold choice. Make Beauty, now in its sixth year, is doing just that, and privileging unconventional artistry at the same time.

Net-a-Porter’s beauty section celebrates its fifth anniversary in April, and its well-timed: The beauty category has never been more popular, growing six percent in the U.S. last year to reach $17.7 billion. For the luxury website, things are looking similarly rosy: Its beauty sales have grown 10 times since its...

Selling perfume today involves more than Hollywood glamour and a hint of seduction. To better cater to today’s younger consumers, new fragrance brands are instead relying on messages of authenticity, individuality and empowerment, tapping conveniently into the larger feminist conversation.

The ultimate status symbol today is being “well,” a process that, naturally, involves lots of exercise. Eager to capitalize on this trend, beauty brands are creating product lines meant to be best for before, during and after even the most rigorous sweat session.

Despite some of its key brands like Covergirl undergoing a rebrand, and a weak mass beauty market at-large, Coty's consumer beauty division lifted its profitability by 19.4 percent in its last quarter (Q2 of 2018), up to $131.9 million. Speaking during the company’s earnings call earlier this month, CEO Camillo...

It’s no longer enough to personalize beauty products with a shopper's name or favorite color. Today’s consumers are seeking out brands that allow them to customize everything about a product, down to its formulation. But many of these custom processes involve in-depth and time-consuming questionnaires, something many customers might bristle...

Today, Lush is launching a large-scale transgender rights campaign, giving other companies that have dabbled in the cause a run for their money.

As NYFW's largest cosmetics sponsor for the tenth year running, Maybelline created the makeup looks for 11 designers this season. We spoke to its global makeup artist, Erin Parsons, about what kind of prep is involved in fashion week for herself and the brand, and why she thinks fashion week...

Thanks to Glamglow’s social media savvy, it’s secured the top spot for earned media value amongst skin-care brands, beating out older brands like Clinique and Origins, which are also owned by its parent company, Esteé Lauder. At $6.3 million, the brand witnessed a 54 percent year-over-year increase in 2017.