Although it first launched with Brazil’s top-selling beauty and personal care brand, Natura, it’s the company’s two other brands -- The Body Shop and Aesop -- that Americans are likely to be most familiar with.

Now 23, video blogger Rachel Levin is closing in on 13 million YouTube subscribers, and garners 100 million views on average per month, according to her team.

Where there's a social or political cause, there's usually a sales opportunity, and International Women’s Day is a prime example. The holiday, which takes place annually on March 8 to commemorate the women’s rights movement, has long been used by brands to garner some extra buzz for attaching themselves to...

W3ll People announced on Tuesday that it’s received a minority investment from the growth equity investor NextWorld Evergreen, which it plans to use primarily to help make its “clean beauty” cosmetics more omnipresent and accessible. While accessibility is all the rage these days, the move is noteworthy in a category...

Too Faced is proving you don’t have to be a socially native beauty brand like Glossier or ColourPop to dominate the online conversation. The cosmetics brand, which was founded in 1998 and is known for hero products like its Better Than Sex Mascara, is currently on track to be one...

As Coterie looks to keep people coming back despite wholesale interest waning, the women’s apparel, accessories and footwear trade show is investing further in beauty. Amid the ongoing shakeout of the old fashion system, betting on beauty is a play for relevancy that no one, it seems, is immune to.

Authenticity is all the rage these days, and “no-makeup makeup” no longer makes the cut. This puts beauty brands -- long known for their idealistic advertisements -- in a tricky spot: Continue promoting perfection at the risk of offending consumers, or rewrite beauty’s blueprint with less aspirational, “imperfect” imagery? Many...

Like everyone else hoping to maintain relevance with today’s consumers, Barneys New York has caught the wellness bug. This week, it introduced its new Conscious Beauty category in stores and online, comprised of “clean beauty” products and ingestible beauty supplements.

Wilkins is represented by One Management, and works regularly with brands like Forever21, Adore Me and Fashion Nova. But her biggest break came earlier this year, when she was chosen to be a “rookie” model in Sports Illustrated’s annual Swimsuit issue. Here, she details a recent jam-packed promotional day for...