- Allbirds takes a localized approach to the pop-up model
Eco-friendly footwear brand Allbirds is continuing to build on its first year's momentum with a string of pop-ups that take local area marketing to the next level. Called “Allbirds and…,” the series debuted its third location yesterday in Los Angeles, after staging successful shops in San Francisco and Wellington, New...
- Gwyneth Paltrow on building a lifestyle media brand: ‘It has to mean something’
Gwyneth Paltrow started Goop as a newsletter in 2008 to give recommendations about food, fitness, fashion and beauty. The company has since expanded to add commerce, product lines and books. Recently, Goop partnered with Condé Nast on a quarterly print magazine, launching in September. We caught up with Paltrow to...
- How Cadillac is redefining the fashion week sponsorship
Cadillac is furthering its commitment to the fashion industry with the news that it’s provided grants to seven menswear designers showing at NYFW: Men’s this week. The grants -- an unknown sum which will go directly toward each brand's runway show -- are the latest in a string of decisions...
- How Maisonette is changing how childrens’ clothes are bought online
After struggling to find a well-curated one-stop shop for childrenswear and accessories, Sylvana Ward Durrett, the former director of special projects at Vogue, and Luisana Mendoza Roccia, Vogue's former accessories director, took the problem into their own hands with Maisonette. The site sells apparel, accessories, furniture and home decor for...
- Ian Rogers, LVMH’s chief digital officer: ‘We sell culture, and the culture’s changed’
Ian Rogers turned heads in 2015 when he jumped ship from leading iTunes at Apple to join LVMH as its first chief digital officer. LVMH recently rolled out a multi-brand e-commerce site called 24 Sèvres, inspired by the company’s upmarket department store, Le Bon Marché. We caught up with Rogers...
- Inside Target’s competitive private label strategy
Since 1999, long before collaborations were the norm, Target has released capsule lines with the likes of Proenza Schouler and Victoria Beckham. It also relied largely on its own brands, including Mossimo and Merona, to fill the apparel sections of its stores -- a concept online juggernaut Amazon has only...
- Confessions of an indie fashion designer: ‘The whole industry is a pyramid scheme’
For our latest installment of confessions, in which we grant anonymity for honesty, we speak to a young, independent designer about the challenges of making it in a fast-paced industry that has an uncertain future, questionable values and a discouraging success rate.
- How small label Kallmeyer is adapting to changing consumer demands
Daniella Kallmeyer thinks of herself as an old school designer, a fact that can feel at odds with an industry increasingly driven by the digital sphere. “I’ve had to adapt to technologies that are really controlling our industry,” she said, noting that Instagram was still in its infancy when she...
- Why Deck of Scarlet is expanding beyond subscription-only products
Deck of Scarlet, a full-face makeup palette subscription service that launched in March, is answering subscription fatigue with the launch of a new a la carte offering. “I think subscription will always be the core of our business,” said Rachel ten Brink, the company’s co-founder. “But we [realize] there are...