- Confessions of a casting director: ‘Designers hoard models with no intention of booking them’
For our latest installment of confessions, in which we grant anonymity for honesty, we speak to a veteran casting director about the industry's continued lack of diversity and how some top-tier designers are contributing to the problem.
- Inside the growing children’s streetwear market
The rising popularity of streetwear for adults is trickling down to childrenswear, where a mini-streetwear market is quietly booming, and everyone from Hypebeast to Kanye West and Kim Kardashian are getting behind it.
- Glossy 101: The difference between mobile-friendly and mobile-first retail
Mobile-first retail has been especially buzzy of late, with companies ranging from Yoox Net-a-Porter to the recently rejiggered Spring hailing it as both the natural customer evolution and the future of their businesses. Here’s a look at how it differs from mobile-friendly commerce and why its expected to alter the...
- How Smashbox is using eye-tracking technology to increase sales
As an exclusive partner on ModiFace’s popular iOS and Android app MakeUp (which has close to 50 million downloads), Smashbox was the first brand on the company’s roster to test out the technology, which allows them to track what a user is most interested in based on his or her...
- Does Alessandro Michele have Gucci doing too much?
Every week seems to bring with it more Gucci news, all of which is attributed directly to creative director Alessandro Michele. Though Michele has been widely celebrated for rejuvenating the brand (and significantly increasing its sales) since he took the reins in 2015, some in the industry caution that the...
- Why celebrity makeup artists have become a new influencer class
In early July, Dennis Gross Skin Care launched a professional program dedicated to getting its products in the hands of buzzy makeup artists. Offering 40 percent off its entire skin-care range to qualified professionals, the company is the latest in a growing line of beauty brands turning to makeup artists...
- Beauty publishers are widening their scope to focus on inclusivity
“We know that ‘beauty’ is way more than fishtail braids and mascara,” wrote Byrdie’s features editor Amanda Montell earlier this month. “Beauty is identity.” She was introducing the beauty website’s new vertical, The Flipside -- “a dedicated place for unique, personal and unexpected stories that challenge our society's definition of...
- Are fashion week parties really worth the expense?
The slew of events thrown by brands each season can cost them big money and ample resources, with very little reward, say many in the industry. Whether it’s during NYFW: Men’s, going on now, or couture week, which wrapped earlier this month, the list of companies clamoring for their fashion...
- How brands rode the wave of Amazon Prime Day
The massive success of Amazon’s Prime Day often shrouds the impact it has on outside retailers and brands. Luckily, many are finding creative ways to participate in the shopping holiday.