InStyle has ramped up promotional efforts for its September issue this year, riding on the coattails of editor-in-chief Laura Brown’s widespread popularity. The glossy, which held no similar events last year, has planned two consumer-facing events around the issue, driven by Brown's unique ability to draw a crowd.

Coach today posted lower-than-expected earnings estimates for 2018, despite nearly doubling its overall profits to $151.7 million in the fourth quarter of this year — but experts believe it's par for the course for a brand in flux.

The luxury parka company Canada Goose is doubling down on its U.S. expansion plans with the launch of a knitwear line -- the company’s first real stab at another category -- geared toward the country’s warmer climes and the pending debut of two new stores in Chicago and Boston. This...

On Wednesday, Recode reported that Walmart is in talks to buy Birchbox, signaling what would be the retailer’s fifth acquisition of a digital-first brand since Marc Lore joined as head of e-commerce last fall. However, industry sources are split over whether or not Walmart’s purchase of the struggling subscription beauty...

Fashion editors have maintained their prestige in the industry, with designers and brands often clamoring for their endorsement, but their actual role now varies widely across publications. For our latest confessions, in which we grant anonymity for honesty, we spoke to a seasoned fashion editor, who has worked for both...

The luxury and lifestyle-focused Coveteur is the latest media company to launch a content studio, called Coveteur Creative. First announced on Wednesday, the new arm makes official the client work that the company has been dabbling in since 2013, with everyone from Chanel to Reebok, and is expected to bring...

“My job is never just one thing, which is good for me because I’m super OCD and bore of things quickly,” said Karen Robinovitz, the co-founder of Digital Brand Architects. As one of the first influencer agencies on the scene, DBA’s talent roster includes some of fashion’s biggest names in...

Edward Enninful will finally take the reins as editor in chief of British Vogue on August 1, and he’s given us a glimpse of what to expect with a slew of flashy contributing editor announcements. Major industry players including Kate Moss, Naomi Campbell, Pat McGrath and Guido Palau are slated...

To introduce our new series, Ask a PR Exec, we asked Stacy Forgang, the vice president at LaForce, how the shifting brand and media landscape has transformed the role of PR agencies over time.