Jessica Schiffer

Jessica Schiffer

Jessica Schiffer

  • Three years in: Coach’s restructuring plans provide a template for competitors

    Three years into its turnaround plan, Coach is proving that -- with the right ingredients -- a struggling heritage brand can gets its groove back.

  • The biggest beauty highlights of the spring 2018 shows

    The spring 2018 shows wrapped up on Tuesday in Paris, and with them, fashion month has come to a close. Although clothes are still the main event each season, the beauty industry’s presence at the shows continues to grow. This season it was Rihanna and L'Oreal who had beauty fiends...

  • Fashion brands still succumbing to the high-priced artsy film

    Spending between $500,000 and $1 million on production that takes anywhere from one to four months, these films usually feature multiple locations, numerous celebrities and models, a big-name director and complicated visual effects. That’s a significant investment for an endeavor that offers pretty vague results.

  • Swedish designers are getting a platform at Paris Fashion Week

    A new platform called Swedish Fashion Now launched on Thursday at Paris Fashion Week, in an effort to increase the wider industry’s familiarity with Swedish labels. It’s part of Sweden’s government-led initiative called Swedish Design Moves. Launched in 2017, it’s geared toward boosting international awareness — not just for fashion,...

  • Six:02 is riding the Fenty Puma wave to grow its business

    Foot Locker’s women’s athleticwear chain, Six:02, launched in 2012, but it flew relatively under the radar until 2016, when it first teamed up with Fenty Puma by Rihanna. According to Kirta Carroll, the retailer's vice president of marketing, the ongoing partnership has increased sales and helped put the company on...

  • Krewe founder Stirling Barrett on building an Amazon-proof brand

    In the spring of 2013, Stirling Barrett decided to forgo putting a down payment on a house in order to launch Krewe, a sunglasses line based in his hometown of New Orleans. By the fall of 2014, Beyonce had been spotted in the brand’s frames and the company was shipping...

  • Inside Forever 21’s aggressive collaboration strategy

    When it comes to brand partnerships in the fast fashion space, you wouldn’t expect Forever 21 to be most prolific. After all, they’ve been sued for trademark infringement by over 50 companies -- most recently, that includes Adidas, Gucci and Puma. Nevertheless, they blow competitors like Zara and H&M out...

  • Change is finally afoot at Milan Fashion Week

    Milan Fashion Week has never been known for its risk-taking, and that certainly hasn’t changed this season. But a few signs hint that the Italian arm of fashion month is finally catching up to its more forward-looking counterparts in New York, London and Paris -- from the more prominent embrace...

  • College Fashionista launches an online fashion education program

    College Fashionista is expanding today with the launch of a digital education platform and fellowship for its 5,000-plus “Style Gurus.” The free courses will explore everything from media to marketing, and will be taught by industry talents from parent company Clique Media Group, WGSN and more.