When Lanie Alibanza launched HLZBLZ in 2005, she didn’t see herself as a pioneer. But as the creative force behind one of the first women’s streetwear brands, Alibanza -- known by her peers as "misslawn" -- was helping to refashion what has historically been a male-dominated category.

This February, the direct-to-consumer startup Vitruvi will be the first essential oils brand to roll out in Sephora. The news marks a larger shift toward the beauty department for a product that was once relegated to crunchy health food stores.

At a time when the global beauty market is slowing due to ample competition and increased discounting at department stores, E.l.f. Beauty is experiencing impressive growth. During its Q3 earnings call on Wednesday, the company reported a net sales increase from the year prior of 23 percent, up to $71.9...

As the former creative director of Glossier, the London native helped to build the ubiquitous brand from the ground up when she joined in December of 2014, touching everything from the product design to the website. Now she's heading to the branding agency Aruliden, where she'll work as vice president...

In some ways, Julie Ragolia’s career is a rebuttal. As with many successful creatives, it was outside apprehension about her abilities -- a college roommate telling her she’d never make it in fashion -- that led her to pursue a career in the industry. “If someone tells me I can’t...

Maybelline has become the clear frontrunner as far as social media engagement among beauty brands goes, thanks to a combination of frequent, educational posting, savvy influencer relationships and collaborating with Gigi Hadid.

Marga Esquivel got her big break at 19 when she walked in Gucci’s resort 2016 show -- a major win for any model. A year later, however, she decided to leave the modeling business behind. Four seasons of the show circuit had been enough to prove to her that high-fashion...

The crew of 20 millennial-aged assistant buyers, merchandise planners and coordinators selected from its beauty merchant division was asked to source brands outside of the normal Neiman Marcus arsenal, looking largely to social media for guidance.

At a time when many brands are capitalizing on trendy political and social movements, The Lipstick Lobby has taken it a step further by launching with activism as part of its DNA. “It had to be organic and really born from a political place. We didn’t start with the idea...