After assisting another famed celebrity hair stylist, Jen Atkin, for a few years, Marjan graduated to independent work about two years ago and began working to build her personal brand. Doing so is a common move these days among celebrity-adjacent makeup and hair artists, who have become increasingly influential thanks...

This year, the Estée Lauder Companies ramped up its digital efforts for the Black Friday shopping holiday to ensure that its umbrella of brands would stay top-of-mind for consumers. That involved the growth of the company’s digital “war room,” expanded virtual services and an improved purchasing experience. The changes managed...

As beauty companies including Estee Lauder and Shiseido kick off grand restructuring projects, Coty is undertaking a revamp of its own that focuses largely on the total rebrand of Covergirl. Although it was formally announced in early October, the project has been underway since the start of the year. Here’s...

At just 26-years-old, Ta is the go-to makeup artist for Gigi Hadid, who -- like many of his clients -- discovered him via Instagram, where he has over 832,000 followers. We asked Ta to detail a recent day in his life which saw him taking press calls, gearing up for...

For the past two years, Sephora has been quietly supporting female-founded beauty businesses with an incubator-like program called Accelerate. More than money, it’s access and education that the program looks to provide.

Jenn Im has over 2 million subscribers on YouTube and 1.6 million followers on Instagram, and is sought after by brands from Calvin Klein to Smashbox. We asked her to weigh in on the biggest misconceptions about her job, whether she’ll endorse a product for free and what she wishes...

As streetwear style -- hoodies, graphic T-shirts, baseball hats, sneakers, etc. -- has moved from the periphery to become the main event in fashion today, more and more brands that fall into the category on paper are running from the association.

Today, some celebrity hairstylists have become famous in their own right: People like Jen Atkin, Ted Gibson and Tracey Cunningham garner social media followings to rival their clients. But most of their peers remain largely behind-the-scenes in a job that isn’t always so glamorous. We spoke to one of them...

MAC Cosmetics is the latest beauty brand to invest in in-store technology, debuting augmented reality try-on mirrors in 20 of its doors today. The rollout, which involves two to three mirrors per location, will include each of its U.S. stores by the end of the year and expand globally in...