Is WhatsApp a must-have for brands today? Throughout this past year, though, the Meta-owned company has been rolling out a range of features that make the app more accessible for organizations. With WhatsApp Communities, administrators can manage a collection of sub-groups under a single umbrella, each group can have up to 1,024 members, and admins can delete...
Set Active is prioritizing community with IRL spaces and customer-driven designs In 2017, Lindsey Carter was sitting at Alfred, a coffee shop on Melrose Place in Los Angeles, when she came up with the idea to start her own activewear brand. Just over five years later, Set Active, her buzzy line of coordinating staples, debuted its first brick-and-mortar location on that...
The outlet mall opportunity With inflation-weary shoppers hunting for bargains and over-inventoried retailers looking to offload merchandise, it’s a promising time for outlet malls.
Shop-in-shops are everywhere — here’s what it means for stores Shop-in-shops have proliferated in recent years as retailers have sought to draw in new customers and get the most out of their brick-and-mortar fleets. Brands, meanwhile, have seized on the strategy as an affordable way to gain a foothold in physical retail and raise awareness beyond their existing base. But, for...
Glossy Summit Recap: Leading fashion brands on innovating, engaging and safeguarding for the future From June 6-8, Glossy brought together some of the industry’s most compelling voices at the Fashion & Luxury Summit. We heard from forward-thinking leaders about how they’re safeguarding for the future, keeping customers engaged across every channel, and bringing fresh ideas to legacy retailers and DTC brands. Here, we’ve broken...
What’s next for fashion internships? More than seven months into the pandemic, many major companies have taken their internship programs virtual or put them on hold altogether as they continue to encourage or require employees to work remotely. The fashion industry has also seen widespread layoffs and several major bankruptcies, causing further challenges for those...
Where do handbag brands go from here? With most offices still closed, travel on hold and large events verboten, the role of the handbag in the Covid-19 era is a question that both brands and consumers are reckoning with. If there aren’t any weddings on the calendar, who’s buying a bejeweled clutch? If all your meetings are...
From virtual try-ons to customer reviews: How product pages are becoming the new sales floor As brands and retailers navigate a new reality in which many consumers still feel more comfortable shopping from home rather than in stores, creating a rich experience on their e-commerce sites -- and particularly on product pages -- has become more important than ever. While a few photos and lines...
What the 15% Pledge for Black-owned business will look like in action Retailers say they want to diversify the brands they carry. Here's what that's going to take.