Rent the Runway, which took to Snapchat last year to host virtual try-ons and "office hours," is switching gears by testing the waters of live engagement on Instagram Stories.
eBay wants to remind consumers that it’s more than an online auctioning site. It's also a platform for finding luxury products. Despite its reputation for thrift, 81 percent of items on eBay are new and 87 percent are available to buy immediately, at a fixed price — no bidding required.
The fashion industry is increasingly focusing on age diversity on the runway and in marketing campaigns, a response to the aging U.S. population and a bid for inclusivity.
Thanks to the success of companies like Everlane and the decreasing foot traffic in department stores, going direct-to-consumer seems like a retail lifeline for wholesale brands. But it's not as easy as flipping a switch: Brands like Altuzarra are using affiliate links and traffic data to decide their next move.
Walmart, after purchasing ModCloth, Moosejaw and Shoebuy already this year, is in talks to acquire menswear retailer Bonobos for $300 million. Customers of the digitally native brand have expressed disdain on social media.
LaborVoices has developed a platform that collects anonymous employee feedback on working conditions at global factories. The program, which launched in Turkey — the eighth largest apparel exporter in the world — gives employees the opportunity to call in and provide answers to questions about wages, time off, fire safety, abuse,...
Though an economic slump in 2016 led to a decline of allocated resources of luxury marketing and advertising, data shows gains are on the horizon. According to Zenith’s 2017 Luxury Advertising Expenditure Forecast, the industry can expect mostly positive change in luxury advertising spending across several regions as the market...
Pop-up stores, a popular trend for retailers hoping to draw foot traffic and create a quick fix of excitement with customers, are becoming a longer-term business strategy as the length of real estate leases shrink due to uncertainty. As as a result, marketplace platforms are popping up to match brands...
Tibi founder Amy Smilovic joined us on the Glossy Podcast to discuss see-now-buy-now, how a broken fashion industry changed her relationship with wholesale retailers and how she's dealt with the looming threat of Zara.