Brand pop-ups, to be done properly, require more work and heavy lifting than simply turning on the lights — even if they are a more sensible investment than a flagship store.
Plug “skintertainment” into an Instagram search, and — within seconds — your feed will be flooded with pictures of users smiling from behind face masks bedazzled in gold, decorated with animal faces or so thick they look like concrete.
Fashion brands are increasingly rolling out products made from discarded ocean plastic, part of a two-pronged strategy that allows them to build cause marketing campaigns while simultaneously cutting down on the eight million tons of waste dumped into the sea each year.
Though Westfield World Trade Center opened to significant fanfare last August, several stores remain empty within the elaborate Oculus building just shy of a year later, pointing to possible trouble for the lower Manhattan mall.
Anna Lecat, the founder of sustainable apparel brand Les Lunes, joined the Glossy Podcast to discuss the notion that products made in China (her brand produces in Shanghai) are low-quality and the state of manufacturing in China today.
Farfetch announced Tuesday that it's inked a deal with Condé Nast to partner on content strategy, aligning the global luxury marketplace in better competition with peer Yoox Net-a-Porter. Here's a breakdown on where each company sits.
As Glossier prepares to add close to 300 jobs this year, the company is improving its cross-channel data tracking capabilities from its e-commerce site to its related blog, Into the Gloss. By doubling down on personalization and machine learning, the company hopes to drive conversion and up its readership.
Mirroring the current political climate, sentiment around dressing the First Lady within the fashion industry remains divisive more than six months after Trump took office. While several designers have maintained the public stances they took against dressing her in the immediate aftermath of the election, some are quietly supporting her...
Achelle Richards, global artistic director at e.l.f. Cosmetics has created more than 1,000 products since she started at the company in 2005. Now she heads up product innovation for the beauty company, where she tracks global trends and conceptualizes affordable products that meet consumer needs.