Though brands wading into hospitality isn’t a new phenomenon, over the past year, there has been an influx of retailers trying their hand at hotels in order to transform into full-fledged lifestyle brands.

Rodan & Fields was named the biggest beauty brand in the U.S. in 2016 by Euromonitor, even though the skin-care company has done very little by way of traditional advertising. The multi-level marketing company has used Facebook and its team of 200,000 brand consultants to grow to $1 billion in...

In its latest transformation, New York Fashion Week announced that it will be opening up the notoriously closed door event to the public.

While fashion brands have long forayed into home furnishings, Gucci’s new decor collection is emblematic of how these collections have transcended just “sticking your name on sheets," said Jane Keltner de Valle, style director at Architectural Digest.

Adore Me, the four-year-old e-commerce lingerie brand, began using artificial intelligence and machine learning to send more personalized messages to customers across different channels.

More and more brands are clamoring to create innovation hubs of their own — but have they started to become mere window dressing, or are they actually helping companies grow? Here’s a look at the state of innovation labs at fashion and beauty brands.

Eloquii CEO Mariah Chase appeared on the Glossy Podcast to share the ultimate retail revenge story: how Eloquii, just a year after it was shuttered by its parent company The Limited, resurfaced online due to popular demand.

Fashion brands have started offering gender neutral and genderless apparel in recent years in a bid for inclusivity, and children's clothing companies are following suit.

Today marks Amazon’s third annual Prime Day, and in addition to raking in an expected $1 billion, the e-commerce mammoth is hoping to promote its in-house fashion brands.