GQ has found a sweet spot for capitalizing on its position as an authority in men’s style: The Condé Nast-owned publication is rolling out a weekly, shoppable newsletter for its “Best Stuff” section, a vertical launched in October 2016 to house product recommendations from GQ staffers.
Building upon its existing loyalty programs, beauty juggernaut Sephora launched a new members-only digital platform called Beauty Insider Community, designed for its most engaged makeup enthusiasts.
After two decades in fashion PR and marketing, founder of LaRue PR Jessy Fofana has come to realize that a bigger team doesn’t necessarily mean better.
The XO Group recognized that, in order to meet the changing needs of its readers, it was going to have evolve its brand beyond a traditional media company.
Asos's business is increasingly moving to mobile, and so its 900-person technology team is prioritizing the smaller screen. It's newest features focus on improving and personalizing the mobile experience, from bulking up AI abilities and rolling out a visual search feature.
Appear Here is on a mission to prove physical retail isn't dead, it just needs a push in the right direction. The company, which helps fledgling retailers rent available storefronts for pop-up shops, is hoping its second competition will further affirm its position that the future of retail isn't exclusively...
September is undoubtedly the biggest issue of the year for every fashion publication -- and also a source of vital advertising revenue -- but this year is particularly significant for W. Not only does it mark the final work of former fashion director Edward Enninful before ascending to the role...
While the consumer cash-back model -- in which shoppers receive money back on purchases made through affiliate links on third-party platforms -- is a common practice for mass market products including electronics, it was yet to be seen in the luxury fashion space before The Modalist.
HBX, the e-commerce site launched by streetwear publisher Hypebeast in 2012, is undergoing its first major branding overhaul. CEO and founder Kevin Ma said he wants HBX, which did $9 million in revenue in 2017, to become more of a shopping destination.