- Marchesa is using Rent the Runway to test new collection of blouses
Marchesa, best known for ornate ballgowns and elaborate formalwear, is launching its first-ever collection of tops, available exclusively through Rent the Runway. According to Sarah Tam, svp of merchandising at Rent the Runway, the five-piece capsule collection was directly inspired by data the Rent the Runway team shared with Marchesa...
Orchard Mile’s Jennie Baik: ‘Pick a different tack than Amazon, or you’ll never win’ Jennie Baik, co-founder of Orchard Mile, joined us on the Glossy Podcast to share what brands should know before selling online, why luxury brands are keeping their distance from Amazon and what a marketplace offers shoppers that other retailers can't.
- Report: Fall fashion ads still behind on age, size diversity
Following an increasingly diverse representation of races, ages, sizes and genders on the spring runways and in the season's fashion campaigns, the fall campaigns are someone disappointing. They reveal a significant increase in race and gender diversity, but advancements in age and size inclusion are slim, according to a report...
- Women’s Health draws advertisers with inaugural ‘Naked Issue’
The September issues of women's magazines have long been synonymous with endless pages of fashion ads. Women's Health, on the other hand, used its September issue to celebrate the naked body — and beauty and skin-care brands followed.
- Day in the Life: Cashmere Agency’s creative officer Ryan Ford
Ryan Ford, the chief creative officer at Cashmere Agency, spends a typical day catching up on pop culture, manning brainstorming sessions and hanging out at Snoop Dogg's Inglewood compound. The hip-hop journalist–turned–agency creative spends time on both brands and entertainment, engineering social media and influencer strategies as well as real-life...
- Report: Retailers struggle to improve customer service on social platforms
As consumers increasingly turn to social platforms like Facebook and Instagram to shop, they expect to have customer service issues handled there, as well. For many brands, developing methods to better juggle shopper complaints and queries on social media platforms has been a significant focus area. However, there is still...
- ‘A bigger audience isn’t always better’: Misconceptions in influencer marketing
We asked attendees at Glossy's Hot Topic: Influencer Marketing event on Thursday what they think is the biggest myth in influencer marketing.
- ‘They’re constantly shilling for someone’: Brands share their biggest challenges when working with influencers
At the Glossy Hot Topic Influencer Marketing event in New York, brand executives from leading fashion and beauty companies gathered together to talk strategy -- and commiserate in common challenges -- surrounding influencer marketing today. During one session, audience participants shared some of the top-of-mind challenges and takeaways from their...
Of a Kind’s Claire Mazur: ‘The barrier between brand, editor and publisher is crumbling’ Claire Mazur, co-founder of Of a Kind, joined the Glossy Podcast to share her e-commerce site's unique methods of telling individual designer stories to win customers over.