Bkr is a water bottle — but it's more than a water bottle, according to the brand's founders; it's also a beauty product. Through a steadfast marketing spin, the bottle brand, which is sold on beauty floors and at Sephora, will be expanding to skin-care products next year.

Just a day after Amazon announced a slew of new voice-activated Echo products for home, menswear brand Perry Ellis is debuting an on-demand styling service using Alexa technology -- a first in the fashion industry.

Ralph Lauren's Way Forward plan, the business restructuring strategy put in place in 2016, is one year in. After promising to close and improve stores, align inventory and shift distribution from wholesale to retail, the brand is making progress.

Milly designer Michelle Smith is joining the fashion industry’s ongoing fight to protect Planned Parenthood as part of a new partnership with artist and filmmaker Laurie Simmons.

Gabriela Hearst is a proponent of longevity, in all interpretations of the word. The Uruguayan designer uses it as a guiding principle for most areas of her life -- from the way she designs her products, to the professional and personal relationships she cultivates and the environment she keeps.

Despite the rule of thumb for content marketers that discourages reusing the same creative across channels, Clinique is recreating print ads in video form. With help from Google, the brand is saving its budget by turning print campaigns into six-second video ads.

Designer Daniella Kallmeyer joins the Glossy Podcast to talk about the modern barriers of entry for designers, her big regret when starting her brand, and the shift in power from brand to consumer.

M.Gemi is mining customer data from the transactions made in stores, a process that both informs its design and production team as well as improves the personalized customer relationship.

Though traditionally known as a women’s interest site, Refinery29 is continuing to position itself as a political force by taking a vocal stand against Trump era policies, this time by opposing the controversial Graham-Cassidy bill.