SMCP, which owns affordable luxury labels Sandro, Maje and Claudie Pierlot, built a business strategy that cut out wholesale reliance, grew the brands' presence in China's emerging middle-class market, and positioned it like a fast fashion brand.
Stitch Fix filed for its IPO on Thursday. Here's what the company shared with investors, and what those disclosures really mean.
While attempting to outsmart Instagram’s elusive algorithm is no easy feat, companies including Authentic Brands Group are employing tactics to get around tricky infrastructure designed to obscure promoted posts.
Trendy direct-to-consumer fashion startups like Grana, Les Lunes and Ellie Kai all practice transparency in their supply chains. Their supply chains are also largely located in China, where a stigma still exists. By opening up about their production processes, these startups can help reverse that.
Earlier this month, Instagram rolled out an interactive sticker within Stories that provides users with the opportunity to poll their audience. Though fashion and beauty brands have been slow to adopt the new feature, influencers have been quick to experiment with it to better engage with their audiences.
Asos is adding more styles to its site each week, bringing production closer to home and building an in-house brands team to increase the number of private-label brands on its site. And it's doing it to the tune of big revenue growth: In 2017, revenue grew 33 percent to $2.5...
Composed of a capsule collection, a sustainable line, an events series and charity play, Theory 2.0 is an overarching initiative at Theory that centers on appealing directly to customers, just like any freshly launched fashion brand would.
3-D printing is having a difficult time getting off the ground for larger brands. Despite business benefits to using printers -- including reduced waste and more room for product personalization -- there are several barriers to implementing the technology. 3-D design company founders cited a number of factors, including the...
Though a handbag is sold every 13 seconds on eBay, buyers previously had to weigh the possibility of purchasing a counterfeit bag. Now eBay is adding an extra layer of assurance with eBay Authenticate, a service that uses third-party partners to prevent the sale of fake luxury bags.