- How Kering’s sustainability strategy brings its supply chain up to speed
Kering's sustainability strategy hinges on the company's ability to bring its network of suppliers up to speed. To do so, the company's head of sustainability, Marie-Claire Daveu, has put practices in place that use communication and patience to get suppliers to reduce waste and eliminate pollution.
- After a rocky relationship, Ralph Lauren has established a new strategy for China
For luxury brands, all eyes are on growth opportunities in China. Ralph Lauren is no different. The brand recently announced progress on its third attempt at winning over customers in the region, with new store concepts, influencer partnerships and a presence on Tmall, JD.com and WeChat.
- Ann Taylor launches subscription rental program
Taking a cue from Rent the Runway’s unlimited subscription model, Ann Taylor has quietly launched a rental service of its own. The program, called Infinite Style, allows consumers to pay a monthly fee of $95 to borrow up to three items at a time and swap them out as much...
- Luxury brands are changing how they operate internally to react faster to customers
Luxury brands including Bottega Veneta, Theory and Rag & Bone are changing internal structures in order to make way for new digital and organizational initiatives that position to better compete in a faster-paced industry.
- Alice + Olivia looks to lure Bumble users looking for first-date outfits
Alice + Olivia is looking to tap a captive audience of mobile-first consumers by tapping into the 20 million–person user base of popular dating app Bumble.
AYR co-founder Maggie Winter: For DTC brands, infinite triple-digit growth is a ‘fallacy’ Maggie Winter, co-founder of the direct-to-consumer brand AYR, joined the Glossy Podcast to discuss the current climate for direct-to-consumer brands, beginnings at Bonobos and the persistent importance of appealing directly to customers.
- How Alibaba makes Singles’ Day appealing to luxury brands
Ahead of Singles' Day, Alibaba hosted the Tmall Collection, a see-now-buy-now promotional event to help boost the profiles of brands participating in the upcoming shopping holiday. For the massive event, Tmall Collection was able to attract luxury brands including Opening Ceremony, Guerlain and Jason Wu.
- Mr Porter turns focus to casualwear with launch of its own contemporary line, Mr P.
As the menswear market continues to grow at a rate expected to outpace womenswear in the near future, Mr Porter is looking to capitalize by launching a contemporary line of its own.
- Gen Z is hawking Yeezys on mobile shopping app Yeay
Similar to Musical.ly, which features user-generated lip-syncing videos, Yeay (pronounced like the exclamation "yay") allows users to post short video clips shared through an app interface. The difference is that individuals use Yeay videos to sell products -- anything from a slightly used pair of Yeezys to a pair of...