Following several quarters of poor performance, JCPenney is trying to shake its reputation as a stale retailer by transforming into “Jacques Penné” for the holidays.

Barneys is hosting a gift giveaway on Instagram with exclusive products to drive its follower count and direct engagements with customers during the holiday season.

For many brands, co-op advertising, also known as wholesale marketing, has long been a black hole. But with department stores’ retail sales declining, partly due to the rise of Amazon, marketers are demanding that the stores get smarter about how they spend the co-op dollars,

Calvin Klein is building on the momentum of its Amazon partnership and spending $20 million more on marketing efforts for the fourth quarter of 2017 to drive quick sales during the holiday season.

T Brand Studio -- the brand marketing unit of the New York Times -- is taking strides to increase digital luxury advertisers, and brands like Gucci and Max Mara are taking note.

Rebecca Minkoff is trying to crack virtual reality commerce. But even though customers aren't yet shopping in a virtual world, the company is gaining valuable insight from its experiments in the space, and using that data to make business-side decisions around product design and store layout.

As retailers continue to shutter their brick-and-mortar stores as a result of dwindling foot traffic, part-time seasonal employees are feeling the effects.

Luke Grana, the founder of the apparel startup Grana, joins the Glossy Podcast to discuss the state of digitally native retail, why he decided to launch his business in Hong Kong and what defines a modern, successful brand.

In China, the flash-sale model still sells, and brands like Marc Jacobs, Guess and Versace are using it to get in front of the 300 million customers on the site Vip.com, the third largest e-commerce site in China behind Tmall and JD.com.