Though retailers continue to experiment with chatbots on Facebook, they've yet to crack the code on maximizing consumer engagement and driving conversions.
Off-White's “For All” collection, released Monday, is an eight-piece line of apparel that sells for less than a third of like styles in the original Off-White collection. For All prices range between $95 and $170, while Off-White’s T-shirts and sweatshirts sell for much more, between $300 and $800. The collection’s...
Not only are fashion enthusiasts equally as interested in technology as their less sartorially inclined peers, they are also spending more money on digital products.
Saint Laurent is the latest brand to join Toplife, JD.com's luxury platform that offers a premium online store, concierge service and same-day delivery.
Zappos is the latest e-commerce retailer experimenting with brick-and-mortar pop-ups, with a particular focus on tapping into demand for nostalgia-based classics while appealing to underrepresented female streetwear enthusiasts.
In luxury fashion, speed matters more than ever. Labels like Gucci, Ralph Lauren, Coach, Helmut Lang, Burberry and Rag & Bone -- all brands that could once call the shots around trends and fashion cycles -- are adopting new strategies focused on increased flexibility and faster-paced production windows, in order...
As department stores continue to seek out new ways to bring in foot traffic, one emerging strategy is opening standalone men’s stores in an effort to capitalize on the growing demand for menswear.
Hate them or love them, the Instagramming and unboxing mass of inspirational lifestyle gurus known as influencers are only becoming increasingly central to the marketing strategies of fashion and luxury brands in 2018.
Finding innovative ways to appeal to millennials is certainly not a new challenge for retailers, but H&M is setting out to create a brand where appealing to this lucrative demographic is built into its DNA.