Those watching the runway during NYFW: China Day will be able to shop the runways in the Tmall mobile app as they happen. The shop model mirrors that of Alibaba’s Singles’ Day see-now-buy-now event: Show attendees and viewers (the China Day shows will be streamed online on Tmall’s and CFDA’s...
After H&M was widely lambasted last week for an incident involving racist marketing, the company announced on Wednesday it appointed a diversity manager to prevent similar mishaps. However, specific details about what the position will entail and if it will contribute to tangible change, rather than act as a reactionary...
Standing in the middle of an empty retail store in Manhattan’s NoHo neighborhood last week, Rob Smith, founder of the forthcoming Phluid Project, gesticulated wildly as he shared his vision for the multi-brand, genderless retail store set to open on March 1.
All this see-what-sticks schedule shifting is indicative of the industry’s ongoing sea change: Customers are in charge, and the traditional fashion calendar, which prioritized wholesale relationships, is out of sync with their behavior. So the designers -- more in charge of their own decisions, sales and destinies, thanks to digital...
Kiehl’s is using artificial intelligence and text messaging in its fight against Amazon. The cosmetics brand, which does the majority of its business through its own Kiehl’s-branded stores and on Kiehls.com, is now using text messaging as a way to keep customers coming back.
Phillip Picardi, digital editorial director of Teen Vogue, will serve as chief content officer at Teen Vogue following the departure of editor-in-chief Elaine Welteroth last week.
Hampton Catlin, senior director of engineering at Rent the Runway, joined us for an episode of the Glossy Podcast, recorded live at the National Retail Federation’s Big Show conference in New York. He discussed what role the store plays in the sharing economy, why convincing customers to rent instead of...
The Council of Fashion Designers of America, which owns the rights to the New York Fashion Week schedule, has been exploring solutions that would help designers move faster, enact smarter supply chains, and update production cycles in a way that would minimize lag time between runways and collection releases. Its...
With assists from technology partners, including Alibaba, JD.com and WeChat, luxury brands including Ralph Lauren, Coach and Louis Vuitton are updating store experiences by linking online campaigns to in-store purchases, arming store employees with digital customer profiles and connecting store inventory to online purchases.