Bojanowski spearheaded the acceleration of Sephora's in-store pick-up. She also facilitated an unlikely ally in Instacart and launched Sephora's same-day pick-up service to expand its customer reach.
This week, three major resale companies -- ThredUp, The RealReal and Poshmark -- all reported earnings, providing a quick snapshot of how the market is doing. While resale has been growing for the past few years, some of the larger players are increasingly turning to alternative business models, such as...
Aerie is one of the first lingerie brands to successfully challenge Victoria’s Secret’s category dominance. Victoria’s Secret’s size-0, bombshell look, which for decades drove sales of push-up bras and marketing focused on looking sexy for him, has fallen out of favor.
It may be easy to believe the massive switch to working from home during the pandemic would make business suits a less profitable sector of the fashion industry. It is true that companies that relied heavily on brick-and-mortar retailers have suffered, like Men’s Warehouse owner Tailored Brands, which sought an...
Ahead of the holiday shopping season, Facebook is bolstering its live shopping efforts as the social commerce space continues to heat up.
To stay relevant in shopper email inboxes, an AI shopping platform is taking a hyper-personalized approach to email marketing.
True Botanicals’ skin-care campaign with Olivia Wilde, in which she posed nude, as well as its sexier Instagram feed are testaments to the brand’s portrayal of diverse beauty. It also shows its transition from “granola [and] crunchy” to “glowing” and “sensual.”
In a year marked by the profound challenges of a persistent pandemic, but also the return of hope as quarantines lifted and a reconfiguration of office structures that included the long-term adoption of remote teams, the way business worked continued to transform. This year’s shortlist of Worklife Awards captures these...
At Glossy’s Future of Fashion Summit, industry leaders met to float ideas, discuss emerging business trends, and learn from each other’s expertise on the challenges and opportunities in fashion marketing. Ahead, the highlights.