Sephora’s Carolyn Bojanowski: Convenience is the ultimate luxury Bojanowski spearheaded the acceleration of Sephora's in-store pick-up. She also facilitated an unlikely ally in Instacart and launched Sephora's same-day pick-up service to expand its customer reach.
ThredUp, Poshmark, The RealReal earnings show three paths for resale’s future This week, three major resale companies -- ThredUp, The RealReal and Poshmark -- all reported earnings, providing a quick snapshot of how the market is doing. While resale has been growing for the past few years, some of the larger players are increasingly turning to alternative business models, such as...
Case Study: How Aerie won Gen Z and Victoria’s Secret’s market share Aerie is one of the first lingerie brands to successfully challenge Victoria’s Secret’s category dominance. Victoria’s Secret’s size-0, bombshell look, which for decades drove sales of push-up bras and marketing focused on looking sexy for him, has fallen out of favor.
‘Less clean-cut’: How the pandemic changed suiting for work It may be easy to believe the massive switch to working from home during the pandemic would make business suits a less profitable sector of the fashion industry. It is true that companies that relied heavily on brick-and-mortar retailers have suffered, like Men’s Warehouse owner Tailored Brands, which sought an...
Facebook expands live shopping offering to prepare for a bustling holiday season Ahead of the holiday shopping season, Facebook is bolstering its live shopping efforts as the social commerce space continues to heat up.
Why an AI shopping platform is taking a hyper-personalized approach to email marketing To stay relevant in shopper email inboxes, an AI shopping platform is taking a hyper-personalized approach to email marketing.
True Botanicals CMO Rebecca Boston on rebranding clean beauty as ‘sensual’ True Botanicals’ skin-care campaign with Olivia Wilde, in which she posed nude, as well as its sexier Instagram feed are testaments to the brand’s portrayal of diverse beauty. It also shows its transition from “granola [and] crunchy” to “glowing” and “sensual.”
The 2021 Worklife Awards Shortlist In a year marked by the profound challenges of a persistent pandemic, but also the return of hope as quarantines lifted and a reconfiguration of office structures that included the long-term adoption of remote teams, the way business worked continued to transform. This year’s shortlist of Worklife Awards captures these...
Glossy Report: The Future of Fashion At Glossy’s Future of Fashion Summit, industry leaders met to float ideas, discuss emerging business trends, and learn from each other’s expertise on the challenges and opportunities in fashion marketing. Ahead, the highlights.