- How Net-a-Porter’s 70-person content team operates online and in print
Content is a robust piece of both Net-a-Porter’s marketing and merchandising strategies: The company employs 70 people on its editorial team, and it publishes six issues of Porter’s print edition per year, which have featured celebrity cover stars like Viola Davis, Penelope Cruz and Bella Hadid.
- As customers turn cold, Victoria’s Secret faces a reckoning
Once the foremost lingerie retailer in the U.S., Victoria’s Secret is now nearing the precipice as it fights an uphill battle against ongoing sales woes and waning consumer sentiment.
- How Fashion Revolution plans to become a go-to industry resource for sustainability
While Fashion Revolution was founded mostly to raise awareness -- compared to organizations like Fashion Positive and the Sustainable Fashion Coalition, which act as industry think-tanks to identify more technical solutions -- the group hopes to become more of a catalyst for sustainable change. For example, this year, Fashion Revolution...
- ‘It cut itself off at the legs’: What happened to Marc Jacobs
Today, Marc Jacobs’ retail revenue has decreased to $300 million, about half of what it was three years ago. The brand has been undergoing continuous restructuring and repositioning, per LVMH, as sales have been flat or declining ever since the contemporary diffusion line Marc by Marc Jacobs got the ax...
- How design schools are teaching the modern business of fashion
Schools like the FIT and Parsons are looking to change the blueprints of business education for future fashion designers, and better prepare them for the industry they’re entering. As a result, fashion schools are emphasizing entrepreneurial tracks for designers. FIT offers an Entrepreneurial for the Fashion and Design Industries degree,...
- How Juicy Couture and sister brands are automating their in-house influencer campaigns
Authentic Brands Group, whose brands include Aeropostale and Juicy Couture, has launched a platform that streamlines its internal influencer operations.
- How Teen Vogue is reinventing traditional magazine covers in a digital-only landscape
Though Teen Vogue announced the shuttering of its print edition in November 2017, it hasn’t stopped the Condé Nast-owned publication from ensuring the art of the magazine cover hasn’t been lost as it embraces a now fully digital identity.
Assembled Brands’ Adam Pritzker wants to build a retail alliance Assembled Brands, now six years in, is a holding company for brands including The Line, Khaite, Pop and Suki, and more, with the goal of supporting inventory planning, financial modeling, distribution and infrastructure organization for a new retail industry. Founder Adam Pritzker joined the Glossy Podcast to discuss how brands...
- How Gap is improving employee productivity to boost brick-and-mortar sales
Gap Inc. is experimenting with digital strategies intended to improve the productivity of its sales associates, in turn enhancing the customer experience and bolstering sales.