The plus-size collections are available through Rent the Runway, where the Tanya Taylor brand team closely monitors customer feedback on fit, as well as online plus-size fashion retailer 11 Honoré and the brand’s site. Right now, plus-size clothing represents about 15 percent of inventory on the Tanya Taylor e-commerce site,...
The Eileen Fisher approach to sustainability has evolved to focus on reducing waste through a circular recycling program, a line of “remade” Eileen Fisher items designed from damaged or stained pieces from past collections, and an emphasis on storytelling and education. Now the head of a certified B-Corp organization, Fisher...
In an effort to boost web sales in the U.K., Zara is looking to bridge the gap between brick-and-mortar and e-commerce with the help of an updated London flagship heavy on in-store technology.
To best translate the nail-polish shopping experience online, where every OPI shade from I Just Can’t Cope-acabana (a bold yellow) to Lincoln Park After Dark (a jet black) is available, the nail polish brand recently redesigned its website. The new OPI.com is built around a personalized experience, with data algorithms...
In a call with investors yesterday, Gap. Inc. reported that comparable sales increased by just 1 percent in the first quarter of 2018, missing forecast expectations from analysts. The stalled growth was attributed largely to challenges involving the Gap brand, which experienced a 4 percent drop in comparable sales from...
As streetwear becomes increasingly mainstream, mass retailers like Target are now creating their own low-cost private labels to cash in on the trend.
Customer data is a critical force driving fashion’s e-commerce evolution, and the companies that can make sense of intel like search habits, trend forecasting and the online purchase cycle are becoming increasingly valuable. Just look at the eight-year-old e-commerce aggregator Lyst, which facilitates online purchases of mass, contemporary and luxury...
As e-commerce grows -- at a rate expected to hit an estimated $2.8 trillion in sales globally by the end of 2018 -- so too do misconceptions among brands about what shoppers truly want and how they behave online.
We discussed how fashion and beauty brand executives, directors and managers are dealing with these consistent challenges at the Glossy Summit, which took place this week in Miami.