At Aday, new products are subjected to a four-week tester program before launch, and then once they’ve hit the market, customers are continuously recruited from the waitlist to give feedback on how something holds up over time, as they're worn for different activities. From there, the teams identify recurring themes...

Moschino is now on Tmall, but for a brand with less recognition in the region – compared to a Louis Vuitton or a Gucci – just arriving isn’t always enough to attract the attention of China’s customers, who move quickly through trends and readily attach themselves to an attractive brand...

Moroccanoil is celebrating its tenth anniversary this year, marking a decade of taming finicky tresses. Co-founder Carmen Tal shared a recent day in her life, meeting with Moroccanoil department heads, checking in on her children living around the world and spending some quality time with her dogs.

What was presented as a forward-thinking solution to fashion’s ongoing dilemma around when, where and how to show collections barely made a blip on anyone’s radar. “New things take time” is the reliable wisdom Steven Kolb and industry observers with hope for the new format have fallen back on, but...

While most consumers still aren't turning to Amazon Alexa to order a new pair of heels or a handbag, voice commerce on mobile apps and services is on the rise.

The devious tactic of purchasing followers and likes to boost clout is nothing new for influencers, but new technologies are identifying ways to help brands sniff out fraudulent behavior.

When Frank And Oak debuted new gender-neutral looks earlier this month, the effort was not only a way to support Montreal Pride by donating a portion of its proceeds to the LGBTQ community, but it also served as a testament to the company’s push to expand its selection to a...

According to president Libby Wadle, Madewell doesn’t rest or rely on past strategy simply because it worked before. Despite its ownership, Madewell’s brand mindset mimics that of a digitally native, direct-to-consumer brand. Data and speed inform the design process, marketers work alongside merchants to funnel feedback to designers, and new...

More than a year after shuttering its print publication, Self is ushering in a new digital era with a refreshed logo and the debut of its first digital cover and podcast series.