The brand’s “My Natori” campaign features a set of diverse models of different size and age ranges, wearing not just the brand’s newest pieces but also its highest-performing classic collections. To figure out the direction of the campaign, including where the creative would live and what it would feature, the...
Frame founder Jens Grede joined the Glossy Podcast to talk about why he doesn’t worry much about distribution strategies, what's behind his brand’s approach to being a lifestyle business and how it places limitations on itself in terms of growth.
For Days founder Kristy Caylor joined the Glossy Podcast to discuss the idea of ownership, For Days’ early days and how sustainability can work in fashion.
Emerging designers, particularly those who have built up social media followings, are now seen as keys that can unlock a new customer for the retailers that carry them. Online retailers like Net-a-Porter, Matches Fashion, Moda Operandi and the e-commerce sites of luxury department stores are competing on newness, exclusivity and...
To survive, agencies have been changing the way they work with brands, in order to align with their needs.
Lafayette 148 is aiming younger, and bringing the benefits of its vertically integrated business model to the forefront in order to appeal to modern customer interests.
Margaux co-founder Alexa Buckley joined the Glossy Podcast to discuss how the DTC brand playbook is changing, what was behind her brand’s a-ha moment and what it means to be a modern heritage brand.
In its filing, Farfetch laid out its approach for driving global online luxury fashion sales, both on its platform and by providing partners with technology systems, which resulted in the company earning $386 million in revenue in 2017. It also addressed all the risk factors associated, and one of the...
To make the most of customer dollars, the company is putting resources behind new store strategies that can complement the growing online business, a targeted marketing approach segmented by region, and an improved and localized supply chain that can speed up the production cycle and make it work more efficiently.