Glossy Team

Glossy Team

Glossy Team

  • Trey Laird: Fashion brands are saddled with ‘layers of bullshit’

    Trey Laird’s only “wearable” is a bracelet from Africa. It’s telling because the rest of Laird’s points of view on luxury and fashion are pretty traditional. Makes sense: Laird, the creative director and founder of Laird + Partners and the former head of brand at Donna Karan is part of...

  • Brands and ‘influencers’ have a rocky relationship

    Brand and agencies have a love-hate relationship with social influencers. They love influencers because those content creators can help change the way companies communicate with their audience. But when marketers hand the keys of a brand over to influencers, they sometimes learn the hard way that it's far too easy...

  • Glossier launches ‘super secret’ lip balm line on Snapchat

    Beauty brand Glossier, known for Instagram focus groups and Facebook live product previews, turned to Snapchat this morning to launch three new lip balms.

  • Famous friends: A day in the life of Complex’s chief content officer

    Callahan-Bever joined Complex 11 years ago as an editor before working his way up into his current position, where he oversees a staff of 150 people across several departments, including editorial, video and branded content.

  • Social media has transformed streetwear

    After years as a subculture, being “street” has hit the mainstream -- beyond the street, onto runways and a full-fledged lifestyle brand. That’s why Stussy can be found at Urban Outfitters and Vetements can sell $300 t-shirts without anybody batting an eye. And Gosha Rubchinskiy can take his counterculture streetstyle...

  • Chanel’s Cuban fashion show sparks outcry

    Cuba's country's tourism minister announced Wednesday that the number of U.S. visitors to the country doubled this year. Among them: Fashion house Chanel, which hosted a glitzy show in Havana yesterday. Luxury retailers are hot on the heels of U.S. tourists, newly welcomed onto the island nation. But they come...

  • Inside Privé Porter’s $18m Birkin reselling business

    Every so often, a piece of news about an ultra-expensive, rare handbag appears in the mainstream press such as the Birkin that sold two weeks ago to an unidentified buyer for the record amount of $298,000. Behind that sale, and many of its ilk, Privé Porter, a Florida-based handbag reseller...

  • Inside Justin Bieber’s VFiles pop-up

    The Justin Bieber Purpose Tour pop-up shop at VFiles demonstrates streetwear's ongoing rise as a burgeoning business in recent years, reflected in the numerous celebrity collaborations with emerging designers and media sites devoted to tracking their launches.

  • ‘Featured hotties’: A guide to streetwear media

    From the buzz around Kanye West's fashion line to the rise of brands like Supreme, urban streetwear has never been more in vogue. Media companies like Complex, HighSnobiety and Hypebeast are carving out lucrative niches.