Bain & Company's 2016 survey of nearly 1,500 Chinese consumers shows that 60 percent identified Weibo and WeChat as their online source for information on luxury goods. Burberry, Coach and Chanel are some of the high-end fashion brands that have done WeChat marketing right.

Luxury advertising spending is on the rise after what was described as a disappointing year in 2015 — and digital is forecast to take a bigger chunk of ad budgets, new research shows. Spending on luxury advertising is expected to rise 3 percent this year to $10.9 billion, up from...

Living a Goop-approved lifestyle isn’t as intimidating as it sounds. It’s simply boils down to striking the right balance. Don't take our word for it, though, that comes straight from a Goop employee herself. Laurie Trott is the publisher’s fashion director, overseeing what clothes are featured and sold on the...

Instagram has changed how styles get discovered, how trends get set and how advice gets doled out. Now it’s changing the role of the stylist, too. New York-based stylist Kim Naci, who has been in the industry for almost 20 years, says the rise of digital media has allowed her to...

The tech brains behind Rebecca Minkoff is Uri Minkoff, brother to designer Rebecca and CEO of the brand, who last year also launched his own eponymous ready-to-wear mens collection. Minkoff, who is a special executive in the sense that is actually embodies his own customer -- young and digitally savvy...

For some of the biggest influencers in fashion, their blogs have served as catalysts to large scale sponsorships, advertising campaigns and book deals. These style enthusiasts have entrenched themselves as iconic mainstays and purveyors of style, identifying and establishing trends by transforming passion projects into a lucrative venture.

The Japanese social network, Line, has added another lux brand to its bow and is drawing an increasing number of fashion and beauty brands all hoping for a bigger bite of Japanese millennials’ appetite for online shopping.

Nudz is part of the ongoing movement toward inclusivity in beauty and fashion, from cosmetics lines that feature more diversified tints to clothing lines tailored to fit a broader range of body types. "I wanted every woman to feel inclusive and feel that we were recognizing all skin tones," said...

Lux jewelry brand Swarovski is putting its bets on digital through a new partnership with Instagirl supermodel Karlie Kloss that was announced Tuesday and the launch of a Snapchat channel. Kloss, part of a coterie of well-known models who have become big thanks to a hefty social following (other members include Cara...