After almost a year of rolling lockdowns, school closures and lack of access to childcare support, battle-weary parents continue to juggle full-time jobs remotely while either homeschooling or babysitting 24/7.

Adults giving red envelopes with monetary gifts to kids during Chinese New Year is a common tradition. But in recent years, for gifting friends and colleagues, the tradition has migrated onto China’s super-app, WeChat. This behavioral change created an opportunity for brand exposure and engagement. 

In the past two years, Amazon has rolled out a suite of fashion-tech features, all in the hopes of finding new ways to draw in fashion customers. The pace of innovation is furious, with new features popping up nearly every month -- yet while some of those features have already...

Garrette is no stranger to beauty and skin care. “After suffering from adult acne when I turned 21, I found my true love and obsession with skin care,” he said. Upon resolving his own skin issues, he felt the motivation to help others struggling with skin concerns. “I’ve been treating...

As companies aim to become more purpose-driven to satisfy the conscious consumer, e-commerce platform Dough is committed to deepening the pockets and heightening the profiles of emerging female-owned beauty brands

The coronavirus pandemic has accelerated the expansion of augmented reality into brand e-commerce strategies.

The act of not sharing sustainability goals, whether to avoid potential accusations of greenwashing or to wait until there are achievements to reveal, is catching on among fashion brands.