Using the Pinterest API, Burberry is giving users the ability to fill out a questionnaire on beauty preferences and then building a custom pin board that includes product tips and makeup tips. The collaboration is part of an effort by Burberry's to promote its new mascara line, Burberry Cat Lashes...

Midyear luxury sales reports from companies like The RealReal and ThredUp demonstrate fluctuations in the market that may mirror trends in the retail market at large.

The fashion industry’s evolution didn’t just happen in the brand space, it also happened in media. Where so-called “fashion bibles” like Vogue and Elle once ruled what was fashionable, a new breed of publishers are changing how content is created and consumed.

Online fashion publisher Fashionista has launched a collection of merchandize in a tongue-in-cheek response to the demand and buzz generated when big name artists and designers do the same. "It's an offline experience for our readers and a great way for us to reach the eyeballs of people more into...

Milly designer Michelle Smith is launching the brand's first fully integrated marketing campaign across print, digital and social channels this fall with the help of graphic designer Jessica Walsh. The evocative images and videos showcase pieces from Milly's fall and winter lines and will also be shared on a new...

Designers, fashion and beauty brands are all quickly adopting Instagram's latest feature, Stories, which mirrors Snapchat's short video format that allows users to build short stories which then disappear after 24 hours. Fashion designers are using it to show off-the-cusp scenes in their daily lives.

A couple of years ago, Buzzfeed, guarantor of viral success, put Who What Wear editorial director Kat Collings in a listicle about the best Instagrammers in fashion. Her following soared from a few hundred to over 10,000 -- today, Collings has over 14,000 followers and an Instagram presence that gives...

Luxury fashion designer, Prabal Gurung, is known for being frank about elements he dislikes within the fashion industry. "The fashion industry used to function with this idea that designers should be elusive and surrounded by mystery," he said. "The fashion industry loves that narrative. I find that boring." He said...

No other platform guarantees the level of engagement and interactions for beauty brands the way Instagram does. So it’s hardly a surprise that a slew of beauty brands,from Essie to YSLBeauty, jumped on the platform’s latest feature, Instagram Stories, within hours of it being announced yesterday.