Beyond their print September issues, the major fashion publications have also turned to innovative digital strategies to lure readers to not just pick up the physical magazines but also engage with video and social content that lives beyond the pages.
Justin Bieber announced he will be launching a collaboration with Forever 21 and music merchandize company Bravado starting next week. The collection, which includes t-shirts emblazoned with the pop star's face and phrases like "Justin Forever," will be available on Forever 21's website first before hitting brick-and-mortar shops on August...
On this week’s Glossy Podcast, Tony King, founder of King and Partners, and Inii Kim, creative director, joined us to talk about the changing mores inside fashion brands, how digital demands better marketers and what it was like doing e-commerce for Gucci two decades ago.
As luxury shoe company Camper has evolved, it's taken a cue from other high-end brands that have established themselves as more than a fashion company but also a lifestyle brand, with boutique hotels in the world's most fashionable locales.
While the traditional method of launching a magazine in the digital era is to simultaneously launch a print and digital version (or even eschew print altogether) GQ Style decided to take it's own approach.
The all-male dating app is moving into e-commerce with the launch of its new Grindr Store that features a full 29-piece line of athletic wear. A portion of the proceeds will benefit Athlete Ally, an organization that advocates for LBGTQ athletes.
Louis Vuitton's clandestine return to perfume has been shrouded in secrecy since murmurings began in 2011 when the LVHM-owned brand appointed Jacques Cavallier-Belletrud as its first in-house perfumer. Five years later, it's making the announcement with a splashy photo series featuring actress Léa Seydoux slated to run exclusively in Harper's...
The realm of wearable and in-store technology is in many ways ambitious. While some fledgling ideas are brought to fruition, others simply prove too futuristic to scale. Here's a look at four of the most notable fashion tech contraptions over the past few years and where they stand today.
Allison Hayes, an advertising creative director has launched her own fair-trade fashion line. “The & Collection” sources traditional textiles and prints directly from artisans across different parts of India, before manufacturing clothes and selling them directly to consumers online.