While brands were quick to jump on Instagram Stories, the major fashion publications were a bit more methodical about how the new offering could factor into their digital content strategies. While some started with office tours or exclusive interviews with celebrities and fashion icons, others opted for more strategic teaser...
In the past year, W Magazine has grown its digital team from four to 16 people, with a focus on creating specific content not only for its website, but social platforms like Instagram and Facebook. With more than half of its website traffic coming through mobile, its publisher and chief...
The comfortable, sporty looking sandals that are Tevas and Birkenstocks appeared on runways and in fashion look books three years ago, which propelled the shoes into new found trendiness. Three seasons later, they are still fashionable, but fashion editors aren't sure how much longer their popularity will last.
Kate Spade will begin selling a smartwatch, bangle and silicone tracker this November that all track physical activity and sleep via Kate Spade's connected app. Kate Spade was one of a number of brands, along with Emporio Armani, Diesel and Michael Kors, that announced plans to launch smartwatches by the...
Sustainability is the buzzword du jour in fashion. But there has been a systemic failure on the part of the majority of companies to go beyond superficial marketing initiatives into making real progress when it comes to what kind of impact they have on the world.
Having been at the helm of a string of fashion magazines like Ebony, Glamour and Teen Vogue since 2008, it is no surprise that Teen Vogue editor Elaine Welteroth treats Instagram like her own little mini-magazine. Welteroth tries to post at least once or twice a day, giving her nearly...
Gilt Groupe, the online flash sale site, is teaming up with Corona Light to feature fashion influencers in an attempt to attract a fashion-forward demographic to its beer.
Following news that Olympic swimmer Ryan Lochte fabricated a story of getting robbed at gunpoint in Rio de Janeiro, images of the athlete have disappeared from the Ralph Lauren site and allegedly from some Macy's brick-and-mortar stores.
Kanye West and Justin Bieber both made significant efforts to increase accessibility to their concert merchandise this week. Despite the mass commercialization of the products, the collaborations will continue to maintain their magnetism due to consumer demand for limited edition offerings, experts say.