Glossy Modern Commerce Summit Recap: Preparing to compete in a post-Covid world Glossy’s Modern Commerce Summit brought together leaders, founders and entrepreneurs for three days of discussion, fireside chats and workshops. Our lineup of speakers dug into the trends, innovations and obstacles that their organizations are grappling with in this pivotal moment, from the enormous opportunities in categories like e-commerce and gaming...
‘Calling brands out’: How TikTok’s fashion ‘fit-fluencers’ are forwarding size inclusivity Brandy Melville is offering “one size fits most” (read: small) clothing, lingerie-giant Victoria’s Secret is still fumbling with size inclusivity and many brands are still showcasing their products on only one type of body. In response, TikTok’s “fit-fluencers” are aiming to change the fashion industry with the simple yet radical...
‘People thought I was crazy’: Working with DTC brands inspired former agency exec to found a skin-care brand mid-pandemic The pivot from DTC agency executive to DTC founder is likely due to agency employees' close ties with, and understanding of, those brands.
Brands use Facebook Shops as a showroom, but not as a conversion platform There are over 1 million active Facebook Shops, according to Mark Zuckerberg.
Beauty for All Industries launches new initiative for diversity and sustainability Announced on Wednesday, BFA Impact is a two-pillar initiative of “self-expression” and “sustainability.” BFA Industries has pledged to amplify more than 50 brands from underrepresented communities over the next three years and to eliminate 100% of its virgin plastic waste by the end of 2030.
How accelerator Ushopal helps luxury beauty brands build an omnichannel presence in China Founded in 2017 in Shanghai, Ushopal has 13 brands in its portfolio, including Spanish skin-care brand Natura Bissé and French perfume brand Juliette Has a Gun. In 2020, its gross merchandise volume (GMV) reached over $200 million. Its rapid growth in the last four years signifies the growing importance of...
How fashion brand Dunhill tapped into Asia’s White Day gifting holiday In China's marketing calendar, the white-hot Valentine’s Days (in addition to Feb.14, there’s also the two local ones of Qixi on August 25 and 520 on May 20) remain a battlefield for luxury brands. So some have concentrated their efforts on the rather overlooked White Day, which takes place on...