- L’Oreal Paris uses new loyalty program to tout philanthropic work
L’Oréal is launching a loyalty rewards program tied to philanthropy, taking a cue from competitor Sephora, which has played a significant role in driving the concept of humanitarian-focused beauty.
- With Facebook Stories, retailers have yet another way to share ephemeral content
Facebook launched a Stories function of its own today, which allows users to share content that can be viewed for 24 hours on their page, as well as view the Stories of their friends.
- How Instagram beat out Snapchat as fashion’s ‘social darling’
Although Instagram and Snapchat were launched within just a year of each other -- in October 2010 and September 2011, respectively -- fashion brands have made Instagram a cornerstone to their strategies while Snapchat remains, in most cases, firmly in the experimental bucket.
- In the slow lane: H&M rethinks fast fashion
The H&M Group is looking to diversify its offerings by shifting focus from its eponymous store to its five other companies: COS, Weekday, Cheap Monday, & Other Stories and Monki. The Swedish retailer is recalibrating across 64 countries, relocating certain stores, shuttering others and opening an increased percentage of locations...
- Facebook’s betting on video to get consumers shopping
On Thursday, Facebook announced its Collection feature, which allows companies to share video advertisements that users can click on to be directed to an immersive shopping page. On this page, brands can showcase up to 50 items at a time, and users can click on items of interest to be...
- Why streetwear publications want Instagram to ‘be your homie’
For major streetwear publishers, Instagram serves as less of a promotional tool for editorial content and more of an extension of brand voice and personality. Sites like Hypebeast, Highsnobiety and Complex not only post more frequently, but don’t hold back on wit, eschewing some of the rigidity of peer publications...
- Supreme Court rules in favor of copyright protection in uniform case
Today, the U.S. Supreme Court ruled in favor of Varsity Brands in its case against Star Athletica, a decision that upholds federal copyright law and has implications for the fashion industry.
- J. Crew continues to struggle to maintain relevance amid slumping sales
It’s no secret that J. Crew has been struggling in recent years, and — as its latest earnings report reveals — 2016 was no exception. Add to that the company's long-held $1.4 billion debt, and its current circumstances look bleak.
Bill Blass creative director Chris Benz: ‘I’ve never taken fashion that seriously’ Bill Blass does close to no advertising, doesn’t adhere to the fashion calendar and does everything on e-commerce. And perhaps most interestingly is that Chriz Benz — its creative director, who joined us on this week’s Glossy Podcast — doesn’t even think of himself as a “serious fashion person.” “The...