Glossy Research: How brands are evolving to get closer to the customer According to a recent survey of 83 executives from Glossy+’s proprietary research panel of fashion (44.6%) and beauty and wellness (48.2%) industry insiders, 36.1% of respondents said they are far from omnichannel but are working on it, 22.9% said they don’t sell both online and in-store, and 10.8% said they...
Glossy Research: How fashion and beauty marketers are spending on Instagram Forty-four percent of Glossy research participants said they consider Instagram to be an “extremely useful” marketing tool (only 20.8 percent rated Facebook as high, and 8.7 percent said the same of YouTube), though they agreed that taking advantage of its capabilities is no easy feat.
Glossy research: How Instagram is reshaping brands’ influencer strategies Instagram has forced fashion, beauty and wellness brands to reevaluate their strategies in order to keep up with consistently evolving consumer demands and behavior.
Glossy research: Where brands see engagement on Instagram According to Glossy Research, fashion and beauty brands see a nearly even split between engagement (which includes views, comments and likes) on their feeds (55.6 percent) and in their Stories (44.4 percent).
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