L’Oréal’s Tech Incubator showcases sustainability and personalization at CES Launched through the L’Oréal Technology Incubator, the sink, called “Water Saver,” works by minimizing water droplets while simultaneously increasing their velocity, allowing the water to maintain the same water pressure while ejecting less of it.
Josie Maran expands to Ulta, its first new retail partner in 10 years Josie Maran, the beauty brand best known for its hero ingredient argan oil, expanded to a new retailer for the first time in 10 years, Ulta Beauty. On Dec. 27, the brand debuted in 641 stores and online through Ulta’s Conscious Beauty program, which aims to elevate brands focused on...
Centric Brands ramps up private label and licensing business with Taste Beauty acquisition Licensing collaborations underwent a rebirth in 2020, driven by incubator companies and a macro shift in influencer and celebrity collaborations. Taste Beauty, founded in 2015, is best known for its viral products, like its holiday-focused LOL Surprise toy in 2018, and its licensing agreements with Disney and Nickelodeon among others.
Welcome to the era of celebrity home fragrance brands Move over, celebrity perfume. Celebrity-led home fragrance brands are taking center stage in the fragrance industry.
Is experiential retail another Covid-19 casualty? The last nine months have seen small everyday in-store experiences like shade matching, product sampling and beauty services minimized, while larger in-store events featuring meet-and-greets or launch parties have entirely disappeared.
What happened to beauty’s on-the-go wipes in 2020? According to NPD Group, January-October saw a 38% sales decline in makeup remover wipes, a 47% sales decline in facial cleansing wipes and a 12% sales decline in deodorant wipes.
How TikTok will play into brands’ omnichannel strategies in 2021 The combination of these features, coupled with users' quick embrace of TikTok as a shopping channel, indicates that brands will integrate the platform into their omnichannel strategies in 2021.
Amika hair care shifts branding to be a ‘friend’ to consumers This shift in branding strategy reflects how brands have played to changing consumer values; Amika’s attempts to build a community and highlight its inclusiveness speak to the more subtle shifts due to social justice movements like Black Lives Matter.
Legacy beauty brands focus sustainability efforts on biodiversity Given the beauty industry's reliance on raw ingredients within a global supply chain, developing working regenerative models to simultaneously profit and preserve the ecosystem is crucial to ensuring the beauty industry’s future.