Sydnee McRae first started posting on social media in 2017, via makeup tutorials on YouTube. But after joining TikTok in Jan. 2020, she quickly ascended to 1.1 million followers as of April 2021.

The 18-year-old has since ascended to become one of TikTok’s biggest stars, with nearly 52 million followers. Gray has worked with brands like Revlon and Clarins, and often shares videos of her own glam-up beauty routines alongside lip sync videos.

Like many other new content creators, Mireya Rios, 30, saw her TikTok career take off during the Covid-19 quarantine. Her videos that often feature ASMR and close-ups of product textures were a soothing respite from the realities of the pandemic. She now has 3.6 million followers and has worked with...

Brand and companies like Walmart, Macy's and Eos have used their employees to act as influencers or advocates on social media. In 2019, L’Occitane featured 10 female employees in a marketing campaign.

Avon plans to host two additional representative livestream shopping events in 2021 and an additional 11 consumer-facing events, given early events' sales and engagement results.

Loyalty programs have evolved to become more dynamic than traditional points-for-rewards transactions.

MAC is trying to break out of its mold of full-face makeup by emphasizing that it has products for everyone, whether they are makeup artists or not.

The first Dyson store opened in 2000 in Paris and there are currently 206 stores around the world, with another 25 opening in 2021.

The proliferation of sample- and travel-size products is now a recognizable issue within the sustainable beauty conversation because they are almost always unable to be recycled.